Overview

Standard One reflects that successful and sustainable revitalization efforts are not just the work of a single organization, but should be the result of a community-wide effort that brings the public and private sectors together with a strong sense of ownership in their downtown or commercial district. This Standard reviews the Main Street organizations’ essential role in fostering a culture of inclusion, engagement, collaboration, and commitment from all sectors of the community. Launching a program, growing it incrementally from one year to the next, and sustaining success for the long run are only possible through a diversity of strong partnerships and collaborations, continued outreach, and communication.

Key Areas of Focus

Communities engaged in the Main Street Approach understand how essential these key areas of focus are for an organization’s success:

1. Partnerships and Collaborations
2. District and Community Outreach
3. Communication and Public Relations
   

This Standard brings them together to the forefront as overarching priorities throughout the revitalization journey.

Dive Deeper

Watch the Standard 1 webinar below and check out our Community Self-Assessment Tool for additional information about this Standard, including details about each Focus Area’s key Indicators and examples of the types of activities that a program may use to achieve these goals.