A New Take on Pop-Ups | Main Street America

To reduce storefront vacancies, the Main Street program in Cambridge, Maryland, created the Holiday Pop-Up Project, which gave two entrepreneurs the chance to test out their retail concepts rent-free for two months. Learn how pop-up shops like this can be used to fill vacant space, grow small businesses, and promote a more vibrant downtown.

Published in Main Street Now Journal. Written by Jim Duffy.

A retail shop with a rack of clothing and shelves of mugs and other items