The Arkansas DeltaMade Program
Learn how a regional branding initiative, Arkansas DeltaMade, uncovered hidden entrepreneurial assets and fostered the creation of new businesses built around the distinctive character of the Arkansas Delta.
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Learn how a regional branding initiative, Arkansas DeltaMade, uncovered hidden entrepreneurial assets and fostered the creation of new businesses built around the distinctive character of the Arkansas Delta.
First there were “flash mobs.” Now there are cash mobs, the shop-local equivalent. At these events, 'mobs' of people visit a small business with the commitment to spend at least $20 each. Published in Main Street Now magazine. Written by Andrea L. Dono.
The importance of understanding multicultural design preferences as our business environment becomes increasingly diverse.
To reduce storefront vacancies, the Main Street program in Cambridge, Maryland, created the Holiday Pop-Up Project, which gave two entrepreneurs the chance to test out their retail concepts rent-free for two months.
Innovative entrepreneurs and alternative business models can open up businesses that fill a void in the community. Published in Main Street Now Journal.