Basics for Branding Your Business
This webinar will guide you through the basics of branding for your small business. Learn how to define your brand, build awareness, and maintain consistency across all touch-points.
Small Business Training
Digital Training for Main Street Businesses
Main Street America is working to equip small business owners with the digital skills they need to thrive.
Program Overview
Main Street America offers virtual and on-demand small business training through the Small Biz Digital Trainers program.
These sessions provide technical assistance and education to Main Street small business owners.
We encourage our Main Street Managers, Coordinators, and economic development leaders to pass along these valuable resources to their local business base.
115,000+
People Trained Since Program Launched in 2023
94%
Rated Trainings as Having Positive Impact on Business
4
Dedicated Trainers Working to Support Small Business Owners
Meet The Digital Trainers
“The sessions were invaluable and well received by attendees. I learned from it as well which has enabled me to help others. Our coach, Joshua, took his time to answer questions and help people individually, as well as the whole group. He was great to work with and came to Boyertown twice offering different session each time.”
View On-Demand Webinars
Make Your Website Work For You
Discover how to create a search-friendly website that drives user action and supports their goals. Whether you're launching a brand new website or looking to revitalize an existing one, this workshop will provide you with valuable insights.
Sell Online with E‑Commerce Tools
This webinar explores how retailers can leverage powerful digital tools to expand their online reach and boost sales.
How to Do a Virtual Tour of Your Physical Store
Discover the basics of how to create an engaging virtual tour that showcases your physical store and connects with customers online. In this webinar, you’ll learn ways to plan, shoot, and promote a virtual tour that enhances your online presence and drives foot traffic.
Make Better Business Decisions with Analytics
Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.
Communicate with Calendar and Gmail
This workshop covers how to use Google Calendar and Gmail to share important dates, reminders, and events with others.
How to Master Soft Skills for Small Business Success Webinar
Learn how to enhance your productivity and professional presence as a small business owner.
Cultivating the Entrepreneurial Mindset
Whether you are a solopreneur or lead a small team, this one-hour workshop will provide you with valuable strategies to foster innovation, resilience, and growth in your business.
How to Take Product Photos for Your E‑Commerce Site
Whether you're a beginner or looking to improve your existing photography skills, this webinar will provide you with valuable insights and practical advice.
Managing Your Online Presence & Developing a Marketing Plan
A strong online presence is essential for any small business in today’s digital age. This workshop will guide you through the process of keeping your Google Business Profile, social media accounts, and website up-to-date and optimized.
Building Your Digital Footprint
Learn how customers can find accurate, updated information about your local business online.
Understand Your Customer Using Google Tools
In this Small Biz Digital Trainers webinar, you'll learn to use AI to simplify your work, develop your messaging and voice, create buyer personas, and more.
Increase Your Holiday Sales with Google Tools
In this Small Biz Digital Trainers webinar, learn tools to increase your holiday sales for free, even if you don’t have an e-commerce website or a website at all.
Top 10 Google Tools to Grow Your Business
Whether you're just starting out or you're looking to take your business to the next level, you'll learn valuable insights that you can use to grow your business in this Small Biz Digital Trainers webinar.
Making Your Website Work For You
Learn how to optimize your website using Google tools.
Get Your Local Business on Google Search and Maps
Learn how to get your business listed on Google search and maps.
Make Better Business Decisions with Analytics
Learn how to improve your small business using data and analytics.
“[In my sessions], I learned how to use these tools to collaborate more effectively with my team, manage my time more efficiently, and improve my communication with customers. Overall, I’m very impressed with the training and resources … I highly recommend attending a workshop if you’re looking for ways to improve your business operations and grow your business.”
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Find Small Business Resources
Through our Small Business Support work, Main Street America is equipping both small business owners and economic development leaders with tools, resources, and opportunities to build stronger and more resilient local economies.
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