Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities
Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities

Get Started Today!

Topics Courses take a deep dive into specific sub-topic areas of the Main Street Approach, focusing on current trends and best practices, and expanding on ideas presented in Advanced Principles courses — all in a flexible and accessible format.

People gather in a plaza to socialize.

Ruston, Louisiana © @mcintyre-La Tech

COURSE CATLOGUE

Topics Courses are available on-demand and include three, 1.5‑hour webinars supplemented with readings, case studies, and quizzes. Browse the catalog below to learn more about each course and how to register. 

Commercial District Planning

Topic Areas: Quality Design, Economic Vitality

Description: A good downtown or neighborhood commercial district plan can empower Main Street professionals to be intentional in how they approach design issues, from physical improvements to preservation and infill development. Initiating or participating in a planning process requires an understanding of the process, from leveraging resources and engaging stakeholders to aligning implementation steps with the Main Street Approach.

In Commercial District Planning, you will learn to:

  • Advocate for your Main Street district’s needs as part of a comprehensive or commercial district planning process.
  • Participate in the planning process as a commercial district professional through a solid understanding of terminology, timelines, and key players.
  • Engage and work with municipal and community stakeholders to implement the plan and establish ongoing support.

Instructor: Nicholas Kalogeresis, a planning professional with over 25 years’ experience in planning for traditional commercial districts.

Get Started: Register for Commercial District Planning here >

Funding Revitalization Programs

Topic Areas: Sustainable Organization, Leadership Development

Description: An essential piece of building a successful Main Street program or neighborhood commercial district entity is a robust, sustainable funding structure. From developing your prospects to making the approach and planning for growth, you need a solid understanding of the tools and best practices at your disposal. 

In Funding Revitalization Programs, take a deep dive into these methods to ensure sustainability for your program to:

  • Understand the structures you should have in place to develop funding sources.
  • Identify, target, and acquire funding through various sources.
  • Manage funding sources to ensure programmatic sustainability.

Instructor: Donna Ann Harris, principal of Heritage Consulting, Inc., a consultant with over 20 years of experience in education, government, and non-profit programs.

Get Started: Register for Funding Revitalization Programs here >

Getting Retail Ready

Topic Area: Economic Vitality

Description: A strong retail tenant mix is at the heart of a thriving commercial district. For commercial district practitioners, a clear strategy is essential to improve the retail concentration of districts and influence decision making processes of business and property owners.

In Getting Retail Ready, assess your district’s retail readiness and lay the groundwork for your tenant attraction plan. In this course, you will learn to:

  • Diagnose district readiness for a retail attraction campaign and identify opportunities.
  • Mobilize your district vision in cooperation with business and property owners.
  • Celebrate success and evaluate your strategy.

Instructor: Larisa Ortiz, an expert in commercial district retail strategies who has worked in over one hundred communities, both nationally and internationally.

Get Started: Register for Getting Retail Ready here >

Promoting the Local Economy

Topic Areas: Effective Promotion, Economic Vitality

Description: At the heart of a thriving Main Street economy, independent businesses look to their commercial district programs for resources and support to attract and retain customers. Orchestrating a successful shop local” campaign requires a vision and plan, as well as a boots-on-the-ground mentality to bring people together around it. 

In Promoting the Local Economy, you will learn to:

  • Champion the power of the local economy through national trends and utilize local-level data to bring the message home.
  • Organize your district’s strategy for participating in national-level and grassroots shop local campaigns.
  • Work with businesses and entrepreneurs in your community to implement initiatives and measure success.

Instructor: Elissa Sangalli Hillary, President of Local First, a Grand Rapids, Michigan-based leader in the movement to create and sustain local wealth.

Get Started: Register for Promoting the Local Economy here >


Strong Leadership Teams

Topic Areas: Sustainable Organization, Leadership Development

Description: For a revitalization-focused organization, one of the most important relationships impacting its success is the one between the board of directors and the executive director/​manager. From a successful onboarding process to the ability to build positive communication lines, every executive director needs skills to work effectively with board members, while simultaneously helping them define and implement strategic direction and oversight. 

In Strong Leadership Teams, you will learn to:

  • Champion the power of the local economy through national trends and utilize local-level data to bring the message home.
  • Organize your district’s strategy for participating in national-level and grassroots shop local campaigns.
  • Work with businesses and entrepreneurs in your community to implement initiatives and measure success.

Instructor: Norma Ramirez de Miess, a passionate professional offering over two decades of direct leadership experience in downtown revitalization and nonprofit management. 

Get Started: Register for the Strong Leadership Teams course here >

For more information about pricing, member discounts, and credit, please visit the Main Street America Institute webpage.