Matt Wagner, Ph.D. | Main Street America

Matthew Wagner, Ph.D. serves as Chief Innovation Officer. In this role, he is responsible for leading the Innovation Team, focused on internal and external research, new business support, and piloting, testing, and launching new ideas, tools, and technologies.

Prior to his work at Main Street America, Dr. Wagner had a dual role of Director, Global Community Affairs, and President of Johnson Redevelopment Corporation at SC Johnson, a $10 billion global consumer products company (Glade, Raid, Windex, Ziploc, etc.). Since 2011, he had international responsibilities driving the company’s $35 million philanthropy strategy in sustainability and workforce/​economic development areas. 

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Dr. Wagner provided entrepreneurial guidance and leadership to the company, directing the creation of the Lily Pad retail venture featuring SC Johnson branded merchandise for visitors and consumers, to which he received an Officer’s Award. Furthermore, he served as President of Johnson Redevelopment Corporation, SC Johnson’s real estate holding company invested in more than 1 million sq.ft. of retail, office and manufacturing space for third-party tenants.

Dr. Wagner’s professional background involves nearly 30 years of non-profit management and teaching experience in the area of downtown revitalization, entrepreneurship and economic development. At the University of Wisconsin-Parkside, he focused on aligning students in helping to find business solutions with partner businesses, serving as a lecturer in Entrepreneurship and Director of both the Small Business Development Center and Solutions for Economic Growth Center.

Dr. Wagner has served a leader in the area of community revitalization, directly guiding two nationally recognized downtown revitalization efforts. In Sheboygan Falls, WI, he led downtown redevelopment activities resulting in the community being named one of the first five Great American Main Street Award winners. As Executive Director of the Downtown Racine Corporation (Racine, Wisc.), Dr. Wagner led a downtown planning and implementation initiative that resulted in more than $100 million in new private investment earning honors from the International Downtown Association, Sierra Club, and the American Institute of Architects for downtown planning. In addition, he has served as a Senior Program Associate at Main Street America providing direct technical assistance to numerous downtowns and commercial corridor districts, with a specialization in economic restructuring activities, including market analysis, real estate development, downtown planning, and business recruitment and retention activities.

Aside from his professional experiences, academically Dr. Wagner has completed his Ph.D. with a focus on economic development and entrepreneurship. He is a Fulbright Specialist Scholar, completing a teaching assignment on social entrepreneurship at the University of Hyderabad, India. He has also presented internationally on topics of economic development and community revitalization in Japan, India, Canada, and Australia. Dr. Wagner also served as part of the U.S. State Department’s Speakers Bureau program, working with the US Embassy in Lithuania as part of a five-region tour on entrepreneurship and community development.

Furthermore, Dr. Wagner has a long history of program and service delivery in the area of small business development and place management. He currently serves on the Advisory Council at the Center for Transformative Placemaking at the Brookings Institute. As a testament to this work, he has been awarded the U.S. Small Business Administration’s Wisconsin Champion for Women-Owned Businesses, for his efforts to support women entrepreneurs. He is also a former Executive in Residence at Cardinal Stritch University and faculty for the University’s Mission Fuel: Social Entrepreneurship program.

Contact

Email: mwagner@mainstreet.org
Phone: 312-610-5617
Location: Virginia

Articles & Publications

Patrick Jackowski and Matt Horne, Firehouse Coffee 1881

Join host Matt Wagner for his conversation with Patrick Jackowski and Matt Horne, the duo behind Firehouse Coffee 1881, a thriving coffee shop housed in a firehouse in historic Fort Monroe, a decommissioned military compound located in Hampton, Virginia.

  • Small Business & Entrepreneurship
October 30, 2024
Two young men smile with backdrop of conference room with people sitting at tables.
Podcast

2024 Trend Forecast: Get Your Business Holiday-Ready

In this episode, Matt reveals the data-driven trends that will define the 2024 holiday shopping season — and shows you exactly how to leverage them for your small business.

  • The Main Street Approach
  • Small Business & Entrepreneurship
October 23, 2024
Designed image with blue background and Main Street Business Insights and Main Street America logos in top-left corner, with text reading, "Get Your Business Holiday Ready" and photo of Matt Wagner on right.
Podcast

Kaycee McCoy, Pawsnickety Pets

Join host Matt Wagner as he welcomes Kaycee McCoy, co-owner and creative lead at Pawsnickety Pets in Norfolks, Virginia.

  • Small Business & Entrepreneurship
October 16, 2024
Headshot of smiling woman wearing white sweater
Podcast

BFFs to Business Partners with Kaycee McCoy, Pawsnickety Pets

Join host Matt Wagner as he welcomes Kaycee McCoy, co-owner and creative lead at Pawsnickety Pets in Norfolks, Virginia. Kaycee and her best friend, Shizuka Benton, launched the all-natural and organic pet supply business in Norfolk at the start of the pandemic, but have used their combined talents to keep the business growing and thriving over the last four years.

October 16, 2024
Headshot of smiling woman wearing white sweater
Storytelling

David West, Main Street South Australia

Join host Matt Wagner as he welcomes David West, director of Premier Retail Marketing and based in Adelaide, South Australia.

  • The Main Street Approach
  • Small Business & Entrepreneurship
October 2, 2024
Headshot of man wearing black suit with tie in front of city scene
Podcast