State of Main
State of Main provides a detailed look at all the accomplishments of the Main Street America Network and explores cutting edge ideas and trends in the commercial district revitalization field
As the Senior Director of Marketing and Communications, Rachel leads the planning, development, and implementation of the day-to-day and long-term marketing and communications vision for Main Street America.
This includes overseeing the digital, creative, and content strategy for the organization’s core services, brands, and programs across multiple channels and platforms. She is also responsible for directing special projects and campaigns that elevate and support the movement, and serves as the lead editor of publications and member resources, including State of Main, Navigating Main Streets as Places, The Future of Retail, and the Main Street Approach Design Handbook.
Read More
Previously, Rachel led the development of the Main Street America Institute, the Center’s signature education and training program. Prior to joining Main Street America in 2013, Rachel worked for the Sustainability Program at the National Trust for Historic Preservation. She graduated with a degree in Art History from DePaul University and received a Master in Urban Planning and Policy degree from the University of Illinois at Chicago where she served as a research assistant for the Institute for Environmental Science and Policy.
Contact
Email: rbowdon@mainstreet.org
Phone: 312-610-5608
Location: California
Articles & Publications
State of Main: Spring 2020
Celebrate the broad diversity of champions that make up our powerful network and offers resources and solutions for leading revitalization efforts.
State of Main: Winter 2019
With articles written by industry experts on topics ranging from the transformative placemaking to inclusive entrepreneurship, the publication is brimming with tools, tips, and strategies that will help you lead a results-oriented revitalization effort.
State of Main: Winter 2018
With articles written by industry experts on topics ranging from the future of retail to Main Street advocacy, the publication is brimming with tools, tips, and strategies that will help you lead a results-oriented revitalization effort.
State of Main: Fall 2016
Welcome to the inaugural edition of State of Main, the annual publication of Main Street America featuring thought leadership from across the network.
Cultivating Effective Leadership to Transform Communities
Insights from across the network on how to lead your Main Street program. Published in State of Main.
