Main Spotlight: Investigating Transformation Strategies in Stevenson and Vancouver, Washington
Main Streeters gathered for the Community Transformation Workshop to explore strategies to advance their work.
Alicia Gallo is the Associate Director of Strategic Communications, where she is responsible for helping Main Street America (MSA) reach new audiences and expanding the impact of the organization’s work through the promotion of MSA’s core programs, services, and mission, as well as developing and executing marketing campaigns for signature projects and programs including membership, advocacy, research, field services, the Main Street America Institute, and the Main Street Now Conference. Alicia also plays a critical role in the organization’s day-to-day and big-picture digital content strategy.
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Alicia’s professional work experience and passion for place-based community and economic development began in 2010 when she joined Richmond Main Street Initiative (RMSI) as Outreach Coordinator through the Bay Area Local Initiatives Support Corporation (LISC) AmeriCorps Vista program.
During her tenure at RMSI, Alicia also served as Programs & Communications Manager and Interim Executive Director, where she played an integral role in relaunching the organization’s neighborhood ambassador program, developing the program’s communications strategies, building lasting relationships with a wide array of stakeholders, and managing community events, special projects, and small business technical assistance programs.
Prior to joining Main Street America, Alicia worked as the Marketing & Communications consultant for California Main Street and Interim Grants Manager for YES Nature to Neighborhoods. She is a graduate of Mills College, with a Bachelor of Arts in Art History and double minor in Spanish and Spanish American Studies and Studio Art. Alicia enjoys getting to know places through their food, public art, and off-beat attractions, and exploring the fascinating worlds of film noir, food history, and fungi.
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Articles & Publications
Main Street Leadership Council Spotlight: Welcoming New Officers and Members, Thanking Outgoing Leaders
Meet the new officers and new members, and give thanks to the outgoing members on Main Street America's leadership council.
Ostego, MI
Small Town Spark: Exhibitions Celebrating Innovation in Rural Towns Uplift the Main Street Movement
We are excited to share a recent collaboration with Spark! Places of Innovation, a traveling exhibition curated by the Smithsonian Institution’s Museum on Main Street program.
Washington, D.C. © Rizka
Main Spotlight: Celebrating and Preserving a Culture of Possibility in Allapattah, Miami
On May 9, the National Trust for Historic Preservation released its list of America’s 11 Most Endangered Historic Places for 2023 which included a cultural district located within a designated Main Street America community.
Miami, FL © NTHP
Connecting and Gathering in a City of Main Streets at Main Street Now 2023
Over the course of three days, nearly 1900 Main Streeters from near and far gathered for dynamic educational sessions, immersive mobile workshops, and network-building activities.
Main Spotlight: 30 Years of Dynamic Growth Across Illinois Main Street
Illinois Main Street's work over the last 30 years and the exciting projects they are planning in the future.
Alton, IL © Alton Main Street
Community Spotlight: Paso Robles Honors Norma Moye with Renamed Alley and Custom Arch
Paso Robles Downtown Main Street Association longtime director, Norma Moye was honored downtown with an alley bearing her name.
Paso Robles, CA © Paso Robles Press