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Main Street Leadership Council Spotlight: Welcoming New Officers and Members, Thanking Outgoing Leaders
Main Street Leadership Council at the Fall 2023 Coordinator Meeting in Denver, Colorado. Photo by Joi Cuartero Austin/Main Street America.
Last month, Main Street America (MSA) held the Fall 2023 Coordinator Meeting in Denver, Colorado. The three-day, bi-annual event offered opportunities for Main Street America staff, Board of Directors, and Coordinating Partners to gather and connect. Activities included a walking tour of Denver’s historic lower downtown area, conversations with MSA’s new President and CEO Erin Barnes, and presentations about current projects, including new research tools, government relations priorities, and equitable entrepreneurial ecosystem programs.
Between meetings and presentations, we caught up with members of the Leadership Council, who work to support the goals of Main Street America and serve as a liaison between MSA and the network of 46 Coordinating Programs. Keep reading to learn more about the council’s newly elected officers—Mary Helmer Wirth, Chair (Main Street Alabama); Ray Scriber, Vice Chair (Louisiana Main Street); and Breanne Durham, Secretary (Washington Main Street Program)—meet three new members, and join us in thanking outgoing members for their contributions.
Chatting with the Leadership Council’s New Officers
Chair - Mary Helmer Wirth, Main Street Alabama Mary developed a passion for the Main Street Movement through her service as director at Main Street Emporia. She later served as the Kansas Main Street Coordinator. In 2013, Mary accepted her current role as president/state coordinator at Main Street Alabama, where she successfully relaunched the statewide coordinating program. Mary is a Certified Main Street Manager and has extensive experience as a speaker including at the White House Convening on Rural Placemaking.
Vice-Chair – Ray Scriber, Louisiana Main Street Ray’s tenure as director at Louisiana Main Street began in 2007. In addition to directing the coordinating program for the state, he also oversees the Certified Local Government Program and serves as a board member for the Microbusiness Network of Louisiana. Ray holds degrees in architecture and business administration, and has supported historic preservation efforts in the state through his role as the planning partner at the Louisiana Trust for Historic Preservation and educator at the LSU School of Architecture.
Secretary – Breanne Durham, Washington Main Street Breanne joined the Washington Main Street Program as director in 2015. Breanne’s professional experience also includes service as Executive Director at Beautiful Downtown Lewiston, one of Idaho’s first designated Main Street programs. In 2021, Breanne was named recipient of the Mary Means Leadership Award for her dedication to establishing the program as a mainstay within state government, secure additional funding through Washington’s Main Street tax incentive, and build community among local program directors.
What is a current project or effort of the Leadership Council that you’re excited about?
MHW: I am particularly excited about the planning for coordinators meetings in Birmingham! We have a diverse group of coordinators with a wide range of skills and ideas that I believe will continue to shape the trajectory of Main Street. These meetings are an excellent opportunity for us to collaborate, learn from one another, and build a stronger sense of Main Street in all our communities. I always learn so much and love [spending] time with my colleagues.
RS: Planning successful, helpful, and informative meetings in Birmingham for the staff of all the Coordinating Programs. We have a great planning committee made up of folks from across the country who have really good ideas on agenda topics, activities, and new things to bring to our meetings.
BD: The Leadership Council has been very intentional over the last few months about engaging in MSA’s new CEO onboarding process. We’re excited to support Erin and learn more about her vision. Main Street is really a network – of local programs and coordinating programs – and we’re stronger when we all work together.
Thinking about the local programs in your network: What are one (or two) recent accomplishments that you’d like to shout out?
MHW:Monroeville Main Street: [Named a] 2024 GAMSA Semifinalist! Jasper Main Street: When the design portion of their strategic plan called for trees in the downtown district, they did not let the lack of funding hold them back. Instead, they found a potential funder who shared their passion for downtown and successfully pitched the idea. Thanks to their hard work and persistence, the trees were fully funded and planted within a year.
RS: I’m very proud of Homer Main Street and their initiative to start a Junior Main Street program at Homer High School. The local Main Street director has worked closely with the school principal to develop the Junior Main Street program as a way to fill the gap of the former Future Business Leaders of America (FBLA) program. About 30 students are participating in Junior Main Street. They help with activities and events that are put on by Homer Main Street and are planning events of their own to support Homer’s downtown and its small businesses. Also, they are raising funds so that they can attend the Main Street Now Conference in Birmingham!
BD: This is less of a discreet project and more of a trend – I’m especially excited about how many of our Main Streets are doing more intentional outreach into their communities. Whether it’s inviting college students downtown, building partnerships with Hispanic organizations, working through schools to foster youth entrepreneurship, or creating volunteer programs that engage new people – it’s “lots of little” that is helping people feel more connected.
In ten words or less, share something outside of work that’s bringing you joy right now.
MHW: Family! I am blessed with two wonderful sons, 11 siblings, and the best husband, plus a sweet dog named Booger.
RS: LSU Fighting Tigers football and travelling to fun places.
BD: Hosting a block party with our neighbors!
Welcoming the Council’s Newest Members
From left: Emily Kurash Casey, John Bry, and Thomas Gregory.
Emily Kurash Casey Director of Community Programs/Minnesota Main Street Statewide Coordinator at Rethos, Minnesota
As the Director of Community Programs and Minnesota Main Street Statewide Coordinator at Rethos, Emily Kurash Casey focuses on growing Rethos’ educational offerings, community engagement efforts, and Main Street programs and resources throughout the state. Previously, Emily was with the Main Street program in Winona, Minnesota, where she served on the various committees from 2014-2016, and as the program director from January 2017-June 2019. Prior to her time in Minnesota, Emily spent four years in economic development efforts focused on downtown betterment, agriculture, and young professionals in Decorah, Iowa. She has also worked as a theater/arts administrator and teaching artist with students in Minnesota and Iowa, and has spent significant time working with rural non-profits as a board member and facilitator, leading programs focused on revitalizing historic spaces, activating community members and volunteers, and fostering cross-collaboration between municipalities, businesses, and artists.
John Bry has 30 years of professional experience in Main Street, historic preservation, community development, and heritage tourism. He has worked with Main Street programs in four Midwestern states and Pennsylvania. He serves as the Program Coordinator for the nation's only countywide Coordinating Main Street Program in Oakland County, Michigan, located in metro Detroit. John plays a crucial role in growing the organization’s network of communities and districts, providing organization support to programs, and increasing the capacity of local leaders through professional development opportunities and mentorship. He is a Certified Main Street Manager (CMSM) and is the recipient of the 2023 Mary Means Leadership Award.
Thomas Gregory is the Executive Director for the Mississippi Main Street Association, where he serves as state coordinator and leads the organization's administrative, advocacy, and development efforts. A certified community planner, Gregory previously worked for the Small Town Center at Mississippi State University and as the chief administrative officer for the City of Greenwood, Mississippi. Thomas' involvement with Main Street began as a member of the board of directors for Main Street Greenwood, a position he held for eight years. Gregory received a Master of City and Regional Planning from the University of North Carolina at Chapel Hill and both an MBA and a BBA from Mississippi State University. He currently serves as a board member for the Mississippi Heritage Trust and Keep Mississippi Beautiful, and as a member of the Greenwood Planning Commission. Thomas, his wife, and their two children live in his hometown of Greenwood.
Thanking Outgoing Members
In July, three members of the Leadership Council completed their terms. Michael Wagler, State Coordinator at Iowa Main Street, termed off as Chair. Michael will continue to serve as Chair Emeritus and representative to the MSA Board of Directors for an additional year. Laura Krisov, Manager at Michigan Main Street, completed her tenure as Chair Emeritus and representative to the MSA Board of Directors, and Gayla Roten, State Director at Missouri Main Street Connection, exited the council after years of enthusiastic service.
“Laura and Gayla have provided years of dedicated leadership within the Main Street America Coordinating Program network. On behalf of the Leadership Council, I thank them both for the impact they have made,” said Michael Wagler, Main Street Iowa State Coordinator and Chair Emeritus of the Main Street Leadership Council. “We are also excited to welcome Emily, John, and Thomas to the Leadership Council. Each will bring new perspectives, energy, and a healthy transition of leadership.”
Rooted in foundational topics and inspired by feedback from the Main Street network, this year’s schedule is bursting with opportunities to connect, learn, and celebrate. Check it out!
The Early Bird rate for the 2025 Main Street Now Conference expires on Tuesday, February 4. Act now to save up to $310 on registration to our movement's can't-miss event of the year!
The Main Street Now 2025 mobile workshops offer something for everyone! Some have already sold out, but opportunities to enhance your conference experience and bring time-tested techniques and creative solutions back to your community abound with these great excursions.
We invite all local Main Street program directors, managers, and executive leaders to take our 2025 Main Street Directors Survey. Make your voice heard, gain valuable insights, and help shape the future of Main Street. Take the survey by February 6.
Have New Year's resolutions? Meet all your professional development goals and find the tools to achieve your organization's plans for the year ahead at the 2025 Main Street Now Conference!
Join your peers from across the Main Street network and experts in commercial district stewardship for three days of connection, learning, and celebration in Philadelphia, Pennsylvania, April 7-9. Get a jump start on your registration and hotel reservations today!
Once you have you have your new transformation strategy, how do you put it into action? Learn how to adjust your work plans, align your budget, and get buy-in for a successful transformation strategy.
Join host Matt Wagner for his conversation with Patrick Jackowski and Matt Horne, the duo behind Firehouse Coffee 1881, a thriving coffee shop housed in a firehouse in historic Fort Monroe, a decommissioned military compound located in Hampton, Virginia.
In this episode, Matt reveals the data-driven trends that will define the 2024 holiday shopping season—and shows you exactly how to leverage them for your small business.
Join us in celebrating the incredible accomplishments of exceptional leaders shaping the Main Street Movement by nominating your organization’s stellar director, board member, or volunteer for the prestigious Mary Means Leadership Award. The nomination portal is open through Friday, December 6.
Mark your calendar for the 2025 Main Street Now Conference in Philadelphia, Pennsylvania, from April 7-9! Join your peers from across the Main Street network and experts in commercial district stewardship for insightful education sessions, unique special events, immersive mobile workshops, and incredible experiences.
Join host Matt Wagner as he welcomes Kaycee McCoy, co-owner and creative lead at Pawsnickety Pets in Norfolks, Virginia. Kaycee and her best friend, Shizuka Benton, launched the all-natural and organic pet supply business in Norfolk at the start of the pandemic, but have used their combined talents to keep the business growing and thriving over the last four years.
Meet the 2025 Great American Main Street Award Semifinalists! This year’s semifinalists demonstrate exceptional achievements in reenergizing their downtowns through inclusive, collaborative organizing and innovative economic development, arts and culture, and historic preservation initiatives.
It is important to make sure that the growth of your community does not result in displacement or marginalization. Putting equity at the core of your transformation strategy helps you work towards measures of success that benefit everyone.
Due to unprecedented demand, we've added an additional 5 spots and a waitlist for our Community Transformation Workshop in Iowa. Register today to take advantage of this opportunity to invest in your ability to develop solutions for your downtown and create transformation strategies that work.
Don't miss this opportunity to celebrate your successes and inspire your peers by applying to become a speaker at 2025 Main Street Now Conference in Philadelphia, Pennsylvania! The deadline to submit proposals is Friday, September 6.
There are only a few spaces still available for this intensive high impact, hands-on learning experience for place professionals. Register today and join us in Des Moines & Nevada, Iowa, from October 15-16, to gain tools to develop real world solutions for your downtown district. Registration closes September 27, or once capacity is reached.
Share your Main Street story at the 2025 Main Street Now Conference in Philadelphia, Pennsylvania! We are looking for session proposals from new voices, experienced practitioners, and local experts in downtown revitalization. Don't miss your chance to inspire, engage, and lead—proposals are due by September 6.
Art is a powerful tool for community change. Learn how the arts can improve community engagement, boost economic development, and connect with the Main Street Approach.
The deadline to nominate your community for the Main Street Movement's most prestigious award is Friday, July 26–just a few days away. Now is the time to put finishing touches on your application!
Main Street America and Pennsylvania Downtown Center invite local leaders and industry experts to submit session proposals for the 2025 Main Street Now Conference. Answer our call for engaging and practical sessions that speak to a broad variety of subjects, community demographics, and expertise levels, guided by the Main Street Approach today!
Join us in Des Moines & Nevada, Iowa, from October 15-16, for this intensive high impact, hands-on learning experience for place professionals and boost your ability to lead catalytic projects in your community. Space is limited! Registration closes September 27, or once capacity is reached.
With just two weeks until applications are due, now is the time to gather images, edit responses, and rewatch the informational webinar. Seize this moment to apply for the Main Street Movement’s greatest honor! The application portal is open through Friday, July 26.
Learn how the 2024 GAMSA winners celebrated this exciting achievement and the impact that the Great American Main Street Award has had on their work and their communities.
Join us for a three-part webinar series revisiting some of the most popular sessions from the 2024 Main Street Now Conference. Experts from across the network will share their knowledge and practical information on a range of perennial Main Street topics.
Last year, we announced upcoming changes to the Main Street America Institute. We are excited to provide an update on those changes and a sneak peek at what you can expect in the future.
Join us for free webinars revisiting some of the most popular sessions from the 2024 Main Street Now Conference. Experts from across the network will share their knowledge and practical information on a range of perennial Main Street topics.
Registration for this high impact, hands-on learning experience for place professionals interested in gaining tools, skills, and techniques necessary to address complex revitalization initiatives will open in July. Read to learn more and add the 2024 Community Transformation Workshop in Des Moines & Nevada, Iowa, to your calendar.
Has your Main Street program made significant strides in realizing your community’s vision for its downtown? Do your projects and programs serve as models for comprehensive, preservation-based commercial district revitalization? If this sounds like you, then you could be a candidate for the 2025 Great American Main Street Award! The application portal is open through Friday, July 26.
Jackie Swihart spoke with Abby Huff at Indiana Main Street about their recent experience utilizing Main Street America's transformation strategies workshops.
The MSARP credential is the highest level of achievement offered through the Main Street America Institute, requiring dedication to completing a rigorous curriculum. Join us in celebrating eight Main Street leaders who have most recently achieved this prestigious credential!
Main Street America is proud to recognize NewTown Macon, Madison Main Street Program, and Monroeville Main Street as 2024 Great American Main Street Award winners. All three organizations serve as exemplary models for reenergizing downtown districts through collective action that fosters vibrant downtowns through grassroots economic development, preservation with a purpose, and creative problem solving
Main Street Alabama is thrilled to welcome Main Streeters to Birmingham for Main Street Now 2024. As you build out your personal agenda, make sure to also make time to explore our amazing host city. Check out this roundup of some local favorites for you to explore between conference sessions, activities, and celebrations.
We are proud to announce that 1,188 programs have achieved designations as Main Street America programs in recognition of their commitment to preservation-based economic development and community revitalization through the Main Street Approach™, and that local programs generated $5.68 billion in local reinvestment in 2023.
In just two weeks local leaders will convene in Birmingham, Alabama, for the 2024 Main Street Now Conference from May 6-8. Online registration at the regular rate ends on Friday, April 26. Act now to secure your spot and keep reading to get the latest recommendations for an unforgettable experience.
Urban Impact Inc., harnesses strategic investments and collaborative efforts to foster a vibrant and sustainable future, from visionary adaptive reuse ventures to transformative development grants for small businesses and property owners in Birmingham, Alabama's historic 4th Avenue Black Business District.
Online registration and the regular rate are available through Friday, April 26. Download the conference mobile app, sign-up for the attendee webinar, grab some Shop Main Street merch, get recommendations, and more!
With just a little over a month to go until we convene in Birmingham, Alabama, for the 2024 Main Street Now Conference from May 6-8, we are excited to announce that the full schedule is available online and the mobile app is ready for download.
From budgets and staffing to programming priorities and the myriad of backgrounds that bring people to Main Street, the insights and key findings from this year's trends survey provide a snapshot of the state of the Main Street Movement.
REV Birmingham and Woodlawn United share how they work to reenergize spaces and places in Birmingham, Alabama, through civic infrastructure projects in the city’s historic commercial corridors.
With a specially priced registration rate of $199, tailored education track, free lunch & learn session, and abundant networking opportunities, Main Street Now 2024 is made for civic leaders passionate about community preservation and economic development in historic downtowns and neighborhood commercial corridors.
Opportunities to experience time-tested Main Street Approach techniques and creative solutions in action abound in Birmingham with these great excursions.
Starting in early 2024, we will engage in an intensive program assessment of MSAI. We look forward to bringing an enhanced Main Street professional development experience to the network later in the year.
Founded in 2003 and currently housed within the Michigan Economic Development Corporation (MEDC), Michigan Main Street (MMS) recently celebrated 20 years of impact across 41 communities.
This three-week live, online course will prepare local leaders to more effectively work with small business owners in their districts and create an environment that is supportive of entrepreneurship.
We are excited to share a recent collaboration with Spark! Places of Innovation, a traveling exhibition curated by the Smithsonian Institution’s Museum on Main Street program.
We are excited to welcome Jenice Contreras to the Main Street America Board of Directors. Jenice has a long record of leadership across community and economic development with deep experience with equitable growth, small-scale development, and cultural preservation.
Join Main Street America experts in Vancouver, Wash., to gain first-hand experience in harnessing transformation strategies to successfully revitalize your Main Street!
We are excited to announce that 862 Main Street programs across the country have earned Accredited status, Main Street America’s top level of recognition.
The MSARP credential is the highest level of achievement offered through the Main Street America Institute, requiring dedication to completing a rigorous curriculum of online courses, readings, assignments, workshops, and a challenging final exam.
Over the course of three days, nearly 1900 Main Streeters from near and far gathered for dynamic educational sessions, immersive mobile workshops, and network-building activities.
Check out our new shop featuring clothing and apparel, accessories, home and office goods, and kids’ and baby items inspired by the Main Street Movement.
Main Street America is proud to recognize John Bry, Program Coordinator at Main Street Oakland County (MSOC) in Michigan, as the 2023 Mary Means Leadership Award recipient.
We’re excited to announce a new suite of resources designed for Main Street! The Main Street Foundations Series provides an overview of each Point through four comprehensive introductory videos, one-page guides, materials from our resource center, and more.
From the ongoing pivots needed to meet changing community needs to the timeless power of place, these are the most popular blog posts we published this year.
At the Opening Plenary at the Main Street Now Conference in Richmond, Virginia, Patrice Frey shared lessons and reflections from her past nine years at Main Street.
Leverage NC, a partnership between North Carolina Main Street and the North Carolina League of Municipalities, hosted a four-part webinar series titled Better Community Planning & Economic Development led by Ed McMahon, Chair Emeritus of Main Street America and a leading national authority on land use policy and economic development.
These 67 recipients from across the country ranged from bakeries and boutiques to salons and museums, but they all shared a commitment to the program's goals of responding and adapting to the COVID-19 pandemic and helping to revitalize and strengthen older and historic downtown commercial districts.
The Brookings Bass Center for Transformative Placemaking released a new series of research briefs focused on the role that place governance organizations, like Main Street programs, play in revitalizing rural downtowns and promoting equitable rural economic and community development.
Missouri Main Street Connection (MMSC) had the opportunity to take Missouri Executive Directors and other community representatives on the Iowa Community Expedition
In response, UrbanMain and Main Street Oakland County joined forces in March 2018 to assist Pontiac stakeholders in putting their downtown organization back on a positive track, making Pontiac the first community in Michigan to participate in the UrbanMain initiative.
American Express, the National Trust for Historic Preservation and Main Street America announced the winners of the 2018 Partners in Preservation: Main Streets campaign.
An essential component of the Main Street America Institute, the three-day in-person workshop gives participants hands-on tools to enact revitalization projects in their communities.
Since 2013, Try This West Virginia has sought to improve health environments in local communities as a collaboration of organizations working together to combat the health challenges facing West Virginians.
From community gathering spaces to retail incubators, from small towns to big cities – this year’s projects and communities are a testament to the diversity of Main Streets across the country.
Matt Wagner, National Main Street Center's Vice President of Revitalization Programs, discusses competitive advantages, incrementalism and the power of the Main Street America network
Main Street Homer (Homer, Louisiana) was awarded a $25,000 A Community Thrives social impact grant from Gannett/USA Today Network to create an arts center with affordable artist studios and classroom/event space.
Nearly slated for demolition 30 years ago, downtown Cedar Falls has experienced an amazing transformation through its revitalization journey using the Main Street Approach.
The National Main Street Center, Inc., announced Downtown Oregon City, Rock Springs Main Street/Urban Renewal Agency, and Howell Main Street as the 2018 Great American Main Street Award (GAMSA) winners during its annual conference in Kansas City, Missouri.
We rolled out four new Main Street America videos highlighting the power of the Main Street movement, Main Street Approach, economic impact of Main Street, and the incredible volunteers that make Main Street's grassroots network so effective.
A series of small, incremental improvements, when taken together, provide momentum for long-term economic transformation and improved quality of life in a community.
The National Main Street Center, Inc. announced the 2017 Great American Main Street Award (GAMSA) during its annual conference in Pittsburgh, Pennsylvania.
The National Main Street Center and the Brookings Institution have jointly authored a response to Mr. Hyman’s piece, The Reality of Main Street, that is featured on Brookings’ blog.
Michigan Main Street Center was the first Coordinating Program to implement the new Main Street approach on a large scale. In this article, they share their robust process and valuable lessons.
Fritz the dog has made his way into the hearts of the residents of LaBelle, Florida, and helped our Main Street Community find a way to make what we do more noticeable.
Back in October 2015, we introduced the three key components of the refreshed Main Street Approach: inputs, outputs and Community Transformation Strategies.
For a lucky few downtowns, greatness may happen effortlessly with a strong sense of place that seems to develop organically and simply sustain itself. For most places, success doesn’t happen by chance.
While there have been over $1.2 billion in public and private investment in Wisconsin Main Street communities over the past 27 years, what really makes it special are the people and places that have been involved.
Although a “beach town,” Rehoboth Beach is open 365 days a year, and with that has the unique challenge of catering to both year-round residents and tourists within a wide range of ages, interests and economic levels
In communities across the country, hardworking business owners and buy local advocates come together to foster an organized effort to reinvent and revitalize Main Streets and downtown districts.
The National Main Street Center is pleased to announce that Cape Girardeau, Mo., Montclair Center, N.J., and Rawlins, Wyo. were selected as the 2015 Great American Main Street Award® (GAMSA) winners.