Main Street Communities come in many sizes, from big cities to tiny rural towns, and different sized communities can have significantly different needs. With a population of 294, LaCrosse, Washington, is the smallest Main Street in Washington State and the third smallest in the Main Street Network. Their powerhouse Main Street, LaCrosse Community Pride, has used property development and community collaboration to bring back their grocery store, preserve downtown retail spaces, create new tourism opportunities, and even save the local pool. I spoke with Sarah Kane, Executive Director at LaCrosse Community Pride, to learn more about their unique approach to downtown revitalization.
Tell us a little about LaCrosse. What makes your community special?
Like many nearby communities, LaCrosse was slated to become a ghost town. In the 1970s, the highway was rerouted, and it now bypasses our town by miles. Technological advancements meant that farming and ranching jobs that required six people can now be done by one. Our population dwindled to less than 300. The final blow came when the grocery store closed its doors, leaving us without any fresh food for 35 miles.
In 2011, a group of long-time residents banded together to preserve and transform the community by forming LaCrosse Community Pride. We purchased the old grocery store building and began making updates. It now houses a grocery store, library, a community space, and two offices. A year after the store closed, the bank and café closed. LaCrosse Community Pride purchased that building and found tenants to occupy the spaces. Over the next decade, we have also acquired an apartment complex, a warehouse building, and more. LaCrosse is resilient, and our community members were unwilling to let the town die, so we come up with creative solutions to ensure the town’s survival for future generations.
How did your Main Street program begin? Can you share a few major accomplishments?
The original LaCrosse Community Pride board was composed of several entrepreneurial members. One member learned about the Main Street program and proposed that we become a Main Street community. There was some resistance — people were worried that it would be one more “thing” for the group to take on. However, after some careful deliberation, the board realized they were already meeting a large portion of the requirements to be a Main Street community. The COVID-19 pandemic, and the deaths of two very prominent board members, postponed starting the process for an additional two years. Since becoming a Main Street community in 2023, LaCrosse Community Pride has been able to complete the interior renovation of the Rock Bunkhouses, which can now be rented on Airbnb. We also have started the interior demolition of the Rock Service Station and plan to have it renovated into a functioning coffee shop and museum by the end of 2025.