Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities
Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities
Vulcan Statue with illuminated city of Birmingham skyline in the background. The statue's raised spear points to the Main Street Now 2024 logo in the upper right corner.

Last Chance to Pre-Register for Main Street Now 2024!

In just two weeks, commercial district revitalization leaders and place stewards from across the country are convening for three days of insightful education sessions, unique special events, immersive mobile workshops, and memorable experiences at Main Street Now 2024 in Birmingham, Alabama. From downtowns in rural places to commercial corridors in cities, the Main Street Now Conference offers time-tested approaches, new techniques, and opportunities to exchange ideas designed to help your team address pressing issues impacting your community.

Online registration at the regular rate ends on Friday, April 26 at 12:00 p.m. CST! Act now to secure your spot, ensure an easy onsite check-in, and lock in savings.


Registration Rates
Discounts and special rates are available to Main Street America members, civic leaders, and students. For additional savings, register by the regular online deadline (outlined below).

Regular (by April 26*): $565 Member | $735 Non-Member
On-Site: $775 Member, Non-Member
One Day: $399
Student: $200
Civic Leader: $199

*Deadlines are subject to change


Get Ready!

You’ve registered, now what? Tune in for the attendee webinar and start building your ultimate conference experience with the mobile app. Keep reading to learn how!

Webinar for Attendees
Join Main Street America and Main Street Alabama on Tuesday, April 23 at 2:00 p.m. CST, for this informational webinar for conference attendees. Learn more about what to expect at Main Street Now 2024! We will cover key things to know, can’t miss events, and sites to check out while you are in Birmingham. Registration required. Register for the webinar here>

Main Street Now 2024 Mobile App
Get the app to:

  • View the full conference schedule and add sessions to your personal agenda
  • Meet session speakers and connect with fellow attendees
  • Bookmark your favorite sessions, speakers, sponsors, and attendees
  • Read about can’t miss events and keynote speakers
  • Check out venues, restaurants, and visitor guides
  • and more!

Download the app today!

  1. Click here to download the Attendee Mobile” app from your favorite app store >
  2. Launch the app and search for Main Street Now 2024” to load the conference app.
  3. Login using your registration email and password

Need troubleshooting help? Check out the Mobile App Frequently Asked Questions here >

Visit main​street​now​.org to Peruse the Full Schedule
See sessions and activities by day, filter by session type, meet session speakers, access a printer-friendly version of schedule, and add activities to your calendar. Check out the full schedule here >


Agenda Spotlight

Main Street Advocacy: Ready, Set, Pitch!
Monday, May 6, 3:00 p.m.-4:15 p.m.

In this interactive session, work with your peers and experts to hone your pitch and understand how to effectively advocate to public officials to make the case for your Main Street program.

Leveraging Real Estate to Advance Small Business Success in Your District
Tuesday, May 7, 11:15 a.m.-12:00 p.m.

In this session, Main Street and commercial district small business development leaders will highlight their successes, challenges, and lessons learned from building small business accelerator spaces in their districts.

Main Street en Español: Strategies to Engage Latino & Hispanic Communities
Wednesday, May 8, 2:00 p.m.-3:15 p.m.

This session will explore the intricacies of engaging Latino/​Hispanic residents to your local Main Street organization and programming, and how they need to be adapted to local circumstances and evaluated for effectiveness. Hear about experiences and examples of outreach efforts tailored to meet the unique engagement needs of the community.

For more information about sessions and the schedule, explore the agenda here >


Unique Experiences

From film screenings to mobile workshops, don’t miss out on these once-in-a-lifetime immersive learning experiences that can only be found at Main Street Now 2024:

Shuttlesworth documentary GIF

Image of Reverend Shuttlesworth courtesy of AL Department of Archives & History, Photo by Robert Adams/​Birmingham News

Shuttlesworth Documentary Screening and Q&A
Monday, May 6, 1:00 p.m.-2:45 p.m.
Tickets: $5, includes lunch. Pre-registration required

Join us for a special lunchtime screening of the critically acclaimed documentary, Shuttlesworth. Featuring exclusive interviews with Reverend Fred Shuttlesworth, family members, and colleagues, the film examines Shuttlesworth’s crucial contributions to the Civil Rights Movement which, in turn, helped amplify the integral role that Birmingham played as the catalyst in propelling the movement onto the national stage. After the screening, we will be joined for a discussion and Q&A with producers, T. Marie King and J. Winston, facilitated by Elijah Davis, Research Officer with the Nowak Metro Finance Lab. Include this event with your registration >

A large group of youth and adults walk down a Main Street

Oxford, Alabama © City of Oxford, Alabama

The Power of Collaboration in East Alabama
Anniston, Heflin & Oxford
Sunday, May 5, 8:00 a.m.-5:15 p.m.

Explore three historic districts that are physically, financially, and culturally distinct. Learn how each city has invested in civic infrastructure projects that have yielded great returns, including increased foot traffic, significant private investment, and increased civic pride. 

City hall building and street lamp with "Columbiana" banner

Columbiana, Alabama © Columbiana Main Street

Main Streets in Shelby County
Calera, Columbiana & Montevallo
Sunday, May 5, 9:00 a.m.-4:00 p.m.

Learn about public art and adaptive reuse projects that have created a district of progress that also showcases the cultural enhancements from the past six decades. Our knowledgeable guide will provide insights into the significance of each site and its role in shaping Montgomery’s identity.

Two Blue Collar Towns and Their Revival Story
Gadsden & Fort Payne
Sunday, May 5, 8:30 a.m.-4:00 p.m.

Learn how Gadsden created a thriving Main Street community with a vibrant retail, restaurant, and bar scene. In Fort Payne, learn how the Main Street district embraces its natural surroundings, cultural heritage, and rebounding textile industry for future success.

Historic Downtown Architecture Tour
Birmingham
Tuesday, May 7, 9:00 a.m.-11:30 a.m.

Whether you’re an architecture enthusiast or aficionado of beautiful design, this tour is not to be missed. Gain insights into the design and history of iconic structures, revealing the stories behind the city’s most impressive buildings. Book your spot today and discover the architectural beauty of downtown Birmingham! 

Birmingham Spotlight


Learn more about our conference policies here >

Get answers to Frequently Asked Questions here >

Questions? Email info@​mainstreet.​org.
Please note: Due to the high volume of requests, it may take up to 72 hours to receive a response.


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