Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

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Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

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Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

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Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

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Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

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Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities
Small Business Training

Digital Training for Main Street Businesses

Main Street America is working to equip small business owners with the digital skills they need to thrive.

A group of three women in aprons gather around a computer in a coffee shop.

© Ketut Subiyanto / Pexels

Program Overview

Main Street America offers virtual and on-demand small business training through the Small Biz Digital Trainers program.

These sessions will provide technical assistance and education to Main Street small business owners. 

We encourage our Main Street Managers, Coordinators, and economic development leaders to pass along these valuable resources to their local business base.

115,000+

People Trained Since Program Launched in 2023

94%

Rated Trainings as Having Positive Impact on Business

4

Dedicated Trainers Working to Support Small Business Owners


The sessions were invaluable and well received by attendees. I learned from it as well which has enabled me to help others with the tools that Google offers. Our coach, Joshua, took his time to answer questions and help people individually, as well as the whole group. He was great to work with and came to Boyertown twice offering different session each time.”
Ellen Martignetti – Main Street Manager, Building a Better Boyertown, Boyertown, PA

Meet The Coaches

Headshot of a woman with brown hair wearing red earrings and a red dress.

Courtney Stringer

Courtney, a native of Southwest Virginia, has deep roots in the region. In 2004, she earned a Bachelor of Science degree in Business Administration with a minor in Communication from The University of Virginia’s College at Wise and a Master of Business Administration (MBA) from King University in 2006.

Courtney is employed by the Wellspring Foundation of Southwest Virginia and serves as their Director of Engagement. Over the past year, she has served as the Virginia Grow with Google Digital Coach on behalf of Main Street America’s Downtown Wytheville program. She has trained over 1,500 small businesses on digital tools to enhance their online presence. Courtney spent 18 years in various professional roles at UVA Wise serving as a catalyst for problem solving and positive change. Her most recent position was Director of Community & Business Development. In this role, she led diverse teams focused on fostering community growth, promoting entrepreneurship, facilitating professional development, and encouraging collaborative coworking. She excelled at building and nurturing relationships with key stakeholders throughout the region. Through her adept networking abilities, Courtney fostered meaningful strategic partnerships that lead to the creation of customized training solutions and other initiatives designed to address the unique needs of multiple entities.

Courtney resides in Abingdon, Virginia, alongside her husband, Chad, and their children: Conner and Bree. Additionally, their household includes three adored dogs named Remi, Knoxlee and Denali.

Headshot of a man wearing a blue collared shirt.

Joshua Miller

Joshua leverages over 20 years of experience in photography, branding, project management, design, and marketing to empower businesses in reaching their goals. He works closely with clients to enhance their online presence, build brand awareness, and achieve sustainable growth.

As a strategic digital marketing professional with expertise in social media, content creation, public relations, and project management, Joshua supports businesses in the development and implementation of successful campaigns while effectively communicating with their customer base.

Having transitioned from working with large corporations, Joshua now channels his passion into empowering small businesses. He utilizes his extensive knowledge of digital tools to equip clients with the skills and resources needed to thrive in today’s competitive online marketplace.

During 2023, Joshua served as the Pennsylvania Grow with Google Digital Coach in partnership with Main Street America and Google to provide training on digital skills to small businesses in rural communities. During this time, Joshua worked in-person and virtually to assist and train over 1,200 participants on digital tools to enhance their online presence and become more efficient in their day-to-day operations.

As a Pennsylvanian, Joshua finds joy in exploring the state’s beautiful scenery with his family. When he isn’t working or with his family, you will likely find him on the streets or trails running with his four-legged friend.

Joshua is eager to connect with you and learn about your business and goals to customize a strategy to ensure your business reaches its target audience and achieves its full potential.

Woman with brown hair and glasses smiling

Teresa Heger

Teresa’s forward-thinking, focus on process improvement, and reliable organizational development allow her to design innovative coaching plans that improve individual and team performance which boosts company culture. By looking at the client as a whole, her executive coaching focuses on all facets of their life, bringing in mindfulness and empowering transformation. 

Teresa’s journey from sales, manufacturing, process improvement, training, executive coaching, and organizational change leadership has brought her here. She meets clients as individuals, teams, or groups and uses her wisdom, education, experiences, and knowledge to support individuals’ transformation in their personal and professional lives.

Before starting her coaching and consulting practice, Teresa played a pivotal role in establishing and building a manufacturing business from the ground up as a president and co-founder. She has held leadership roles in operations for Herman Miller and managed several Fortune 500 accounts for IBM, in sales and marketing capacity. Most recently, she partnered with Main Street America and Google, coaching start-ups, and small businesses on using online digital tools to grow their businesses and developing leadership skills as an entrepreneur. 

Teresa holds a Bachelor of Science in Manufacturing Administration from the School of Engineering and a Master of Art in Organizational Learning and Performance, both from Western Michigan University. She is a certified Executive Coach from iPEC, an ICF-accredited program, a licensed Speaker and Coach by the Impostor Syndrome Institute™, an Energy Leadership Index Master Practitioner, and a 200 RYT certified yoga instructor.

She lives in Michigan with her husband and has two lovely daughters who are living their best lives.

Woman with yellow shirt smiling

Tierra Norwood

Tierra Norwood is the President of Ajon’s Professional Solutions LLC. Tierra attended UNC-Charlotte for Mass Communications. Tierra feels her purpose in life is to help others see and reach their full potential in both business and community.

She began her broadcast career as an intern on the National Syndicated Bob and Sheri Morning Show, while also stepping foot in the marketing world as the Marketing Associate for Mack Trucks of Charlotte. After completing her internship with Bob & Sheri, she began working as a Promotions Assistant for WLNK 107.9 FM. Tierra also worked as a part time board operator for WLNK and a copywriter for Dr. Bizness on 103.3 FM in Charlotte, NC having produced and voiced over 20 commercials. Tierra also worked for Charlotte Magazine and Charlotte Wedding as a marketing assistant.

Tierra worked as Downtown Development Coordinator with the City of Rocky Mount. During her time as the Downtown Development Coordinator, she assisted entrepreneurs and small business owners wishing to locate their business to downtown Rocky Mount. Tierra was recruited to work for the Department of Commerce’s Main Street and Rural Planning Center on a new initiative by Governor Roy Cooper called Downtown Strong. While with the NC Main Street and Rural Planning Center, Tierra assisted with organization and preparation of the NC Main Street Conference who hosted 94 communities annually. 

In May 2020, Tierra began her role as the Director of the Small Business Center. In her position with the Small Business Center, she assisted entrepreneurs and small business owners with free one-on-one business counseling, educational workshops, classes and educational opportunities through the Center.

Tierra launched her own small business, Ajon’s Professional Solutions, in 2021. In 2023, Ajon’s Professional Solutions was named Small Business of the Year by the Women’s Business Center of North Carolina.

In 2024, Tierra took on the role of Director of Community and Economic Development efforts for Freedom Org. In this role, Tierra is actively developing housing programs to fight the current housing crisis for many Americans, specifically in Edgecombe County. 


“[In my sessions], I learned how to use these tools to collaborate more effectively with my team, manage my time more efficiently, and improve my communication with customers,” said Springwater. Overall, I’m very impressed with the training and resources … I highly recommend attending a workshop if you’re looking for ways to improve your business operations and grow your business.”
Dillin Springwater – Owner of Springwater Fence, Tahlequah, Oklahoma

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Find Small Business Resources

Through our Small Business Support work, Main Street America is equipping both small business owners and economic development leaders with tools, resources, and opportunities to build stronger and more resilient local economies.

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