Digital Training for Main Street Businesses
Main Street America is working to equip small business owners with the digital skills they need to thrive.
Program Overview
Main Street America offers virtual and on-demand small business training through the Small Biz Digital Trainers program.
These sessions will provide technical assistance and education to Main Street small business owners.
We encourage our Main Street Managers, Coordinators, and economic development leaders to pass along these valuable resources to their local business base.
People Trained Since Program Launched in 2023
Rated Trainings as Having Positive Impact on Business
Dedicated Trainers Working to Support Small Business Owners
Meet The Digital Trainers
“The sessions were invaluable and well received by attendees. I learned from it as well which has enabled me to help others. Our coach, Joshua, took his time to answer questions and help people individually, as well as the whole group. He was great to work with and came to Boyertown twice offering different session each time.”
Start Your Digital Training
Learn how to access free 1:1 trainings, group workshops, and on-demand webinars with our Digital Trainers below.
Attend A Group Workshop
In today’s digital age, having a robust online presence and effective business practices are crucial for growth and success in the real world – especially for small businesses. Our upcoming four-part workshop series is designed to equip Main Street businesses with the knowledge and tools needed to thrive both online and in the community. From August through November, small business owners and the Main Street leaders who support them are invited to join these free workshops every third Thursday of the month. Led by our Small Biz Digital Trainers, participants will learn how to master their digital presence to grow their businesses and build community.
Learn more about each workshop and find registration details below.
Register: How to Master Soft Skills for Small Business Success Webinar
Small business owners and entrepreneurs seeking to enhance their productivity and professional presence are invited to join this one-hour workshop.
View On-Demand Webinars
Cultivating the Entrepreneurial Mindset
Whether you are a solopreneur or lead a small team, this one-hour workshop will provide you with valuable strategies to foster innovation, resilience, and growth in your business.
How to Take Product Photos for Your E‑Commerce Site
Whether you're a beginner or looking to improve your existing photography skills, this webinar will provide you with valuable insights and practical advice.
Managing Your Online Presence & Developing a Marketing Plan
A strong online presence is essential for any small business in today’s digital age. This workshop will guide you through the process of keeping your Google Business Profile, social media accounts, and website up-to-date and optimized.
Building Your Digital Footprint
Learn how customers can find accurate, updated information about your local business online.
Understand Your Customer Using Google Tools
In this Small Biz Digital Trainers webinar, you'll learn to use AI to simplify your work, develop your messaging and voice, create buyer personas, and more.
Increase Your Holiday Sales with Google Tools
In this Small Biz Digital Trainers webinar, learn tools to increase your holiday sales for free, even if you don’t have an e-commerce website or a website at all.
Top 10 Google Tools to Grow Your Business
Whether you're just starting out or you're looking to take your business to the next level, you'll learn valuable insights that you can use to grow your business in this Small Biz Digital Trainers webinar.
Communicate with Calendar and Gmail
Learn how to connect Google Calendar and Gmail to optimize communication with your team.
Making Your Website Work For You
Learn how to optimize your website using Google tools.
Get Your Local Business on Google Search and Maps
Learn how to get your business listed on Google search and maps.
Make Better Business Decisions with Analytics
Learn how to improve your small business using data and analytics.
Book a 1:1 Session with a Trainer
“[In my sessions], I learned how to use these tools to collaborate more effectively with my team, manage my time more efficiently, and improve my communication with customers. Overall, I’m very impressed with the training and resources … I highly recommend attending a workshop if you’re looking for ways to improve your business operations and grow your business.”
Find Small Business Resources
Through our Small Business Support work, Main Street America is equipping both small business owners and economic development leaders with tools, resources, and opportunities to build stronger and more resilient local economies.
Find Resources