Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

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Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

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Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

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Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

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Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities
A group of people pose for a photo in a green park.

Meeting with the Missouri Main Street Connection cohort

In 2023, Main Street America and Forward Cities developed and implemented a pilot program focused on creating effective, equitable, and inclusive community support networks for rural entrepreneurs. Working with nine fantastic Main Street Coordinators, the Equitable Entrepreneurial Ecosystems (E3) in Rural Main Streets Program spans the nation and includes 30 rural communities with both unique and similar challenges. 

Nine statewide workshops were offered as part of phase one of the pilot program, covering the basics of the rural framework for entrepreneurial ecosystem building. Revitalization specialists, small business owners, community leaders, and Main Streeters attended the workshops. We want to highlight the biggest takeaways from the workshop experiences and phase one. We encourage you to review that piece here.

We are so proud of our work from phase one and are excited to share these overarching takeaways with our network. Above all, it’s clear to me that rural communities in our network are craving content and tools that speak to rural culture, rural diversity, and rural civic infrastructure. This is just the surface of the hard work we must do – together. It cannot wait.

  • Tasha Sams poses in front of a brick building next to a sign reading "equitable entrepreneurial ecosystems"

    Tasha Sams ready to meet attendees at a workshop in Washington

  • Participants at a workshop sit around tables listening to a presentation

    Participants at a presentation in Washington

With well over 300,000 small businesses in Main Street America’s network— and more on the way— supporting and uplifting entrepreneurs and small business owners is integral to the success of all things Main Street. The E3 team worked hard to craft content that was practical and ready for application, but also challenged Main Streets and Community Leaders to identify gaps in and obstacles to accessing their programming.

The Main Street programs that participated in the entrepreneurial workshop last fall really took away principles they could use in their downtown right away. With that said, those that were awarded the technical services grant in their community are very excited to receive those on-site services this summer,” shared Keith Winge, State Community Development Director at Missouri Main Street Connection. Entrepreneur development is vital to their downtown strategy for filling vacancies and the tools they will get from this service will be vital that effort.”

I am profoundly grateful for the invaluable partnership with Main Street America in spearheading the E3 program”, shared Fay Horwitt, President & CEO of Forward Cities. It is our hope that, through this vital work, we are empowering participants to cultivate effective, inclusive support networks that bolster rural entrepreneurs and invigorate their Main Streets that reflect the full tapestry of their communities.”

Phase two kicks off soon and will offer the 30 selected communities seed funding, on the ground support, virtual programming, and a nationwide network of rural ecosystem builders as they work toward integrating this framework into their Main Street programming and processes.

Small businesses and entrepreneurs are the heartbeat of communities, especially in the rural places they call home. At Main Street America, we recognize that supporting these ventures goes beyond offering resources; it’s about fostering a culture of encouragement and resilience,” says Joi Cuartero Austin, Senior Program Officer at MSA. We have found that means walking alongside entrepreneurs, acknowledging their unique challenges, and providing genuine support every step of the way. It’s the journey we take together, building equitable supportive networks that uplift every member of our community.”