Wayfinding Sign System Guide | Main Street America

Join Main Street

Join thousands of local leaders like you and get access to exclusive resources like this and much more.

Become A Member

Design Meets Promotion

Wayfinding plays a variety of roles in a Main Street district. It helps people navigate the area and located businesses and amenities. It can also play into your branding and community design by creating a cohesive sense of place across the district. This guide from Virginia Main Street explores the importance of wayfinding, the components of a custom wayfinding plan, design considerations, and implementation. It is perfect for Main Streets looking to create their own custom wayfinding or evaluate an existing wayfinding program.

Published by Virginia Main Street.

Installing a branded Main Street sign on a brick building in Sterling, Illinois

Sterling, Illinois. © Sterling Main Street


Sunset image of Downtown Florence.

Downtown Florence, South Carolina © True Light Photography

Join Main Street

Join thousands of local leaders like you and get access to exclusive resources like this and much more.

Become A Member