Join us for three days of learning, connecting, and celebrating at Main Street Now 2025 in Philadelphia, Pennsylvania, April 7 – 9.
Secure Your Spot!
Sheridan, Wyoming © Sheridan Travel and Tourism
Watch this webinar to learn how social influencers can drive engagement and build excitement for your downtown promotions and programs.
These sample Communication Standard Operating Procedures from Heart of Biddeford provide an example of the communication policies that Main Streets should consider formalizing, including brand guidelines, DEI best practices, website, email marketing, social media, and more.
Biddeford, ME © McKenney Photography
Examples of Main Street marketing brochures from across Indiana's Main Street programs.
Watch this webinar to learn how social influencers can drive engagement and build excitement for your downtown promotions and programs.
This guide from Virginia Main Street explores the importance of wayfinding, the components of a custom wayfinding plan, design considerations, and implementation.
Sterling, Illinois. © Sterling Main Street
Simple advice for outreach and communications with elected officials and government representatives.
Use this guide from Colorado Main Street to help you develop social media strategies, photo contests, and walking tours that will boost engagement and bring people downtown.
Lansing, MI
Everything you need to prepare your community organization to handle both internal and external crises. Published by Indiana Main Street.
Momence, IL
Construction can be very disruptive for downtown businesses. Use this sample mitigation plan to help you develop your own strategy to assist your downtown businesses during a construction project. Published by Cumberland Main Street.
Your organization's branding can represent the unique features of your downtown, remind people of the purpose of your organization, and help people stay engaged with your work. A comprehensive brand guide helps your staff and partners be consistent in how they represent your organization and your work. Published by Downtown Maryville Alliance.
Maryville, TN © Downtown Maryville Alliance
How non-profits can use media, public relations, and communications outreach to achieve policy goals.
Watch this webinar to learn the power of digital marketing and online promotions to drive excitement and engagement on social media.
Fred Kent and Gary Toth of Project for Public Spaces explore how placemaking initiatives can turn your downtown into a destination.
Whether you are dealing with an internal crisis, like discrimination, or an external crisis, like a natural disaster, this handbook from Indiana Main Street provides a roadmap to help you be a strong community leader.
Franklin, Indiana © Indiana Main Street
From technology and scheduling to writing and marketing, these tips will guide you through the process of setting up and running a blog for your organization.
Learn how Malvern brought the community together, and taught them something new, with their Holiday Wonders: In Science event.
Winter can be a challenging season for many Main Streets. Here are five ideas for events that will encourage people to brave the cold and come downtown.
Three examples of creative science programming from grant recipients of the In the Path of Totality program.
Music has a unifying power to bring people of all generations, backgrounds, and cultures together for creative expression. Let’s explore how accessible, family-friendly music experiences can strengthen Main Streets across America to build stronger communities, one concert at a time!
Happy Halloween! From small business trick or treating and parades to art installations and festivals, Main Streets across the Network love to go all out for spooky season.
As we approach this milestone celebration, we've compiled 15 creative ways for Main Street and downtown leaders to make this year's Small Business Saturday truly special.
The application opens in early October and will remain open until mid-November, or until all the spaces are filled.
At the heart of thriving Main Streets are vibrant public spaces that unite people of all ages and backgrounds and enrich community life. And what better way to activate public spaces than through the power of free, live music?
Middlesboro, Kentucky © Levitt Foundation
Learn how Main Street Nevada uses print media campaigns to reach people who are not engaged online.
Art is a powerful tool for community change. Learn how the arts can improve community engagement, boost economic development, and connect with the Main Street Approach.
Shop crawls are a great way to introduce people to your small businesses. Fredericksburg Main Street loves to host shop crawls, and this spring, they tried a new model: the flower crawl.
