Data-Led Placemaking
Learn how to use geo-fencing, QR codes, and data to strategically plan, implement, and measure placemaking.
Every Main Street district has its own set of community advocates who are ready and willing to promote the district’s offerings and amenities — they just need an opportunity and some direction. This session explores how Main Street Macon capitalized on citizens’ enthusiasm around downtown Macon, Georgia, and created an ambassador and social media influencer program to hype up downtown, known as the Downtown Macon Hype Team. Session attendees will learn how to recruit and mobilize a diverse team of community cheerleaders and leave with a scalable toolkit of resources to start their own Hype Team. Get hyped!
Speakers:
Emily Hopkins — Director of Place/Main Street Macon Manager, NewTown Macon
Scott Mitchell — Owner, The Bohemian Den
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