Community Asset Mapping Guide | Main Street America

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A Tool for Market Understanding

This guide leads you through the community asset mapping process to help you identify the unique and valuable assets in your community as part of a wider market analysis process. Using your asset map, you can collectively strategize about how to build on the assets in order better understand your market as part of a sustainable and equitable downtown and/​or commercial district revitalization effort. You can access an interactive copy of the asset mapping template here.

People shopping at an outdoor farmers market

Market analysis can help you identify opportunities on your Main Street © ablohkin


Sunset image of Downtown Florence.

Downtown Florence, South Carolina © True Light Photography

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