Foundations: Promotion
Promotion is one of the Four Points of the Main Street Approach, the leading downtown and commercial district revitalization framework.
Advocacy Toolkit
Check out our resources to help you communicate with government leaders, advance your policy goals, and expand the impact of your community development efforts.
Wayfinding Sign System Guide
This guide from Virginia Main Street explores the importance of wayfinding, the components of a custom wayfinding plan, design considerations, and implementation.
Sterling, Illinois. © Sterling Main Street
Building and Maintaining Relationships with Elected Officials
Simple advice for building and maintaining relationships with elected officials and government representatives to improve advocacy and outreach.
Crafting Your Message for an Elected Official
Simple advice for outreach and communications with elected officials and government representatives.
Planning Main Street Tours for Elected Officials
Simple advice for Main Street organizations planning visits with elected officials and government representatives.
Annual Work Plan
Use this worksheet to plan each of your activities for a given year and map out the ways they relate to income, expenses, personnel, and more. Published by Indiana Main Street.
Board of Directors Demographics Matrix
A simple tool to help you evaluate the diversity of your board of directors along age, gender, race, sexuality, income, and more. Created by Indiana Main Street.
Work Planning Template
Work planning outlines tasks income, expenses, volunteer hours, staff hours, and outcomes. This template provides a step-by-step explanation of the work planning process.
Get Hyped: Turn District Cheerleaders into Social Influencers
Watch this webinar to learn how social influencers can drive engagement and build excitement for your downtown promotions and programs.
Social Media, Photo Contests, and Walking Tours
Use this guide from Colorado Main Street to help you develop social media strategies, photo contests, and walking tours that will boost engagement and bring people downtown.
Lansing, MI
Michigan Transformation Strategy Guidebook
The Michigan Transformation Strategy Guidebook provides step-by-step instructions for selecting a transformation strategy, developing goals, and measures of success, and implementation.
Milan, Michigan © Main Street America