How to Establish a Downtown Niche | Main Street America

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Each Main Street has a set of features and characteristics that make it unique and exciting. To choose an effective transformation strategy, you first need to understand your district’s niche. In this article, learn how to define, design, and develop a niche for your Main Street. Authors Todd Barman and Andrea Dono show how specializing can make a Main Street district memorable to shoppers and visitors.

Published in Main Street Now Journal.

Exterior of a trendy plant shop

Metuchen, NJ © Lauren Beischer


Sunset image of Downtown Florence.

Downtown Florence, South Carolina © True Light Photography

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