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The Main Street Approach is a time-tested framework for transforming local economies, celebrating community character, and enhancing quality of life. The Main Street Approach offers community-based revitalization initiatives with a practical, adaptable roadmap for downtown transformation that is easily tailored to local conditions.
This toolkit is your one-stop shop for the basics you need to know to get started implementing the Main Street Approach, or to take your revitalization efforts to the next level. Explore below, and if you have suggestions for resources to add, let us know.
A detailed guide to comprehensive commercial district revitalization for downtowns and neighborhoods.
A guide examining how to create or enhance a sustainable commercial district revitalization effort using the Main Street Approach.
Vital updates to the The Main Street Approach to improve community revitalization and economic development in downtowns and neighborhood commercial districts.
A handbook on how urban design principles can be used to improve economic development, placemaking, safety, and community.
Main Street America is pleased to announce that 1,171 programs across the country have achieved designation as Main Street America programs in recognition of their commitment to preservation-based economic development and community revitalization through the Main Street Approach™.
Join us in celebrating the 11 Main Street leaders who have most recently earned this prestigious credential and the Main Street movement's highest level of professional development achievement in grassroots revitalization efforts.
Meet the recipients of the 2025 GM on Main Street grants!
Key takeaways from six sessions at the 2025 Main Street Now Conference.
Erin Barnes explores the ways that Main Street programs are built to last, and how we can recognize this durability in the places we love and the organizations we steward.
Main Street America is proud to recognize Denison Main Street, Jefferson Matters, and Raton MainStreet as 2025 Great American Main Street Award winners. All three organizations serve as exemplary models for resiliency, creative placemaking, and commitment to preservation-based economic development.
Learn more about registration rates and hear three reasons why you should act now to join us in Philadelphia, Pennsylvania, April 7-9, for our movement's biggest event of the year.
Independence Hall © Sean Pavone/iStock
Learn how Philadelphia celebrates its rich historical legacy and built environment to create a more sustainable future.
This year's conference is packed with everything local leaders need to take their downtown district stewardship efforts to the next level. Register by Monday, March 31 to lock in the regular rate.
Gayborhood Rainbow Crosswalk © M. Fischetti for VISIT PHILADELPHIA
Our featured speakers lineup includes local leaders and industry experts sharing first-hand insights about creating a sustainable movement where everyone can fully participate and thrive.
2024 Main Street Now Conference © Tosha Gaines Photography
Main Street America is thrilled to announce the 12 Science Discovery on Main Street grant program recipients.
If you are a civic leader passionate about strengthening your community's downtown district, then you must check out the 2025 Main Street Now Conference in Philadelphia, Pennsylvania, April 7-9. Check out these four reasons why.
2024 Main Street Now Conference © Alicia Gallo
Join host Matt Wagner as he welcomes David West, director of Premier Retail Marketing and based in Adelaide, South Australia.
In this episode, Matt reveals the data-driven trends that will define the 2024 holiday shopping season — and shows you exactly how to leverage them for your small business.
Celebrate the broad diversity of champions that make up our powerful network and offers resources and solutions for leading revitalization efforts.
This workbook has everything you need to guide you from start to finish through the entire strategic planning process. Published by Georgia Main Street.
Toccoa, GA © Steph Maley, Steph’s Photography
Design is one of the Four Points of the Main Street Approach, the leading downtown and commercial district revitalization framework.
Economic vitality is one of the Four Points of the Main Street Approach, the leading downtown and commercial district revitalization framework.
Organization is one of the Four Points of the Main Street Approach, the leading downtown and commercial district revitalization framework.
Promotion is one of the Four Points of the Main Street Approach, the leading downtown and commercial district revitalization framework.
The Michigan Transformation Strategy Guidebook provides step-by-step instructions for selecting a transformation strategy, developing goals, and measures of success, and implementation.
Milan, Michigan © Main Street America
Watch this webinar to learn how historic downtowns and commercial districts are rebuilding after the COVID-19 pandemic.
State of Main provides a detailed look at all the accomplishments of the Main Street America Network and explores cutting edge ideas and trends in the commercial district revitalization field
With articles written by industry experts on topics ranging from the transformative placemaking to inclusive entrepreneurship, the publication is brimming with tools, tips, and strategies that will help you lead a results-oriented revitalization effort.
Learn how placemaking principles can be utilized as an implementation strategy of local Main Street efforts to empower community members and create more action-oriented programs
Metuchen, NJ © Lauren Beischer
Learn how Downtown Washington, Inc, one of Missouri's first Main Streets has used design to transform their downtown district to promote downtown retail and drive investment.
Learn how Natchitoches Main Street transformed this historic Louisiana town into a magnet for small businesses and investment.
Learn how Livermore Downtown, Inc, has transformed this northern California city in a regional destination for dining, shopping, and culture.
Learn how Laramie Main Street Alliance is transforming this Wyoming town and bringing new vibrancy to the downtown core.
Learn how H Street Main Street in D.C. is transforming the community by bringing in new businesses and investment.
A practical framework to collect, assess, and communicate impact data to deepen your impact and improve your ability to serve your community.
Learn the five of these key attributes of successful Main Street leaders with insights and examples from across the Main Street America network. Published in State of Main.
Director of Policy Outreach, Government Relations and Policy, at the National Trust for Historic Preservation explains how Main Street advocacy has made a difference and how to get involved.
A handbook on how urban design principles can be used to improve economic development, placemaking, safety, and community.
Learn how to use data and market analysis processes to understand your community and advance revitalization and economic development efforts.
The Main Street America Network is comprised of some of the most enthusiastic, passionate, committed people you'll ever find. Learn more about this nationwide movement of community changemakers.
A short video explaining how the Main Street Approach can transform historic downtowns and neighborhood commercial corridors.
Learn how the nationwide Main Street network harnesses the Main Street Approach to transform communities.
Learn how the Main Street Approach gives communities a competitive advantage, resulting in reinvestment, new businesses, new jobs, and building rehabilitations.
Learn how to launch or strengthen your community engagement efforts, including actionable tools to put to use in your own community.
A short video showing the impact that the Main Street Approach has had to transform historic downtowns and neighborhood commercial corridors.
A guide examining how to create or enhance a sustainable commercial district revitalization effort using the Main Street Approach.
Vital updates to the The Main Street Approach to improve community revitalization and economic development in downtowns and neighborhood commercial districts.
Ed McMahon explores the key characteristics of successful downtowns. Published in State of Main.
Boston, MA
Learn about the important role that Main Street America programs have to play in building inclusive communities.
Insights from across the network on how to lead your Main Street program. Published in State of Main.
Learn how Otsego, Michigan used community support and strategic visioning to launch their revitalization efforts. Published in Main Street Now Journal.
Explore benefits of and strategies for creating a vibrant arts and entertainment district in your downtown or neighborhood. Published in Main Street Now Journal.
Learn how focusing on the unique features of your community can make a Main Street district memorable to shoppers and visitors. Published in Main Street Now Journal.
Learn about Iowa’s exciting sustainability initiative and the ways two small towns are becoming more green. Published in Main Street Now Journal.
A detailed guide to comprehensive commercial district revitalization for downtowns and neighborhoods.
Downtown Florence, South Carolina © True Light Photography
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