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Marion, Iowa © Tasha Sams
We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.
Emporia, Kansas © Emporia Main Street
Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.
Chicago, Illinois © Main Street America
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Waterloo, Iowa © Main Street Waterloo
Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.
Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street
Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.
Jackie Swihart with Rosa Pulido, Executive Director of Wenatchee Downtown Association in Washington.
After almost two years as a Program Officer at Main Street America, I cannot help but reflect on the fact that most people I meet at local programs across the country are women. These women are amazing — they are leading change in their communities, directing their local development efforts, often volunteering beyond a reasonable level of capacity and expectation. They are often also raising children, working additional jobs, and pursuing dreams.
In many ways, Main Street is a women-led movement. The 2023 Main Street Trends Survey found that 79 percent of responding Main Street executive directors identified as woman or female. If we want the Main Street Movement to continue the thrive, we need to recognize the unique challenges faced by women and provide support and resources to help them get it all done. March is Women’s History Month — a great opportunity to examine your organization, your volunteer force, and your policies to make sure you are supporting the women around you. Here are my reflections on the current state of the Movement and some steps we can take to create a more equitable environment for women.
Data shows that executive director compensation at Main Street programs falls below average. Our 2023 Main Street Trends Survey found that 79 percent of Main Street executive directors are paid less the median salary for nonprofit directors (according to Payscale). This reflects wider trends in gender and pay in the nonprofit sector. Many Main Street programs also offer limited benefits. According to the 2023 Main Street Trends Survey, only 13 percent offer paid parental leave, a benefit that has been shown to improve health outcomes, reduce emotional distress, and improve gender equity. Only 50 percent offer medical insurance, a disparity that has also been shown to disproportionately affect women.
Main Street executive directors are often the only full-time paid staff member at their organization (63%). It is a demanding role that often requires a schedule beyond the typical 9 – 5 hours. It is also a relationship-driven job that demands a level of emotional commitment and passion that can lead to burn-out. Research has shown that non-profit jobs take a disproportionate toll on women’s mental and physical health.
These inequalities extend to volunteers as well. Main Streets rely heavily on the work of unpaid volunteers; the 2023 Main Street Trends Survey found that local Main Street programs are supported by an average of 46 volunteers. Research has shown that the commitment of volunteer falls more heavily on women, who often have many other time constraints. By providing supportive opportunities for mothers, women of color, working women, and others to participate in their Main Streets, we can grow a more inclusive and diverse community ecosystem.
Jackie Swihart poses with Senior Program Officer Lisa Thompson and former Education Manager Kaity O’Reilly in Laramie, Wyoming.
Texas Main Street training in Denison, Texas. Photo by Mel Climer.
As we recruit women as volunteers, board members, and executive directors, considering the cost of this work, particularly as it relates to gender exploitation and inclusion, is vitally important. We need to provide resources and funding to make sure that these leaders are supported in their day-to-day work and careers. We also need to create more space for celebration and rest. Here are some steps you can take to make your organization more welcoming for women:
If your community has established successful policies or practices to increase equity for women, we would love to hear from you. Please share your examples of women empowerment on Main Street with us as we celebrate Women’s History Month this March.
Main Street America is pleased to announce the launch of a $1.8 million sub-grant program as part of our partnership with the U.S. Department of Transportation's (USDOT) Thriving Communities Program.
Beloit, Kansas © Shane Hampton
Erin Barnes spoke to Frances Jo Hamilton at Heritage Ohio about the importance of stepping up for our communities.
It is important to make sure that the growth of your community does not result in displacement or marginalization. Putting equity at the core of your transformation strategy helps you work towards measures of success that benefit everyone.
Creating real change in business ownership starts with local communities leading the way, backed by strong partnerships and collaborations.
MSA President and CEO Erin Barnes explores how a holiday market in a public park brought a new focus on growing humanitarian needs in downtown city centers.
Learn how Main Street America's work with the DOT's Thriving Communities Program is supporting transformative efforts with community partners like the Shoalwater Bay Indian Tribe.
Learn how Pikeville Pride partners with Pikeville Main Street to fostering a welcoming and inclusive community in their rural Kentucky town.
May is Jewish American Heritage Month! We collected ideas and resources to help you explore Jewish American history on your community and work toward a more inclusive Main Street.
At Fort Vancouver in Vancouver, Washington, Native Hawaiians played a critical role in the success of the Hudson Bay Company. Today, Vancouver’s Hawaiian history and heritage plays a crucial role in efforts to reenergize the city’s historic downtown.
Urban Impact Inc., harnesses strategic investments and collaborative efforts to foster a vibrant and sustainable future, from visionary adaptive reuse ventures to transformative development grants for small businesses and property owners in Birmingham, Alabama's historic 4th Avenue Black Business District.
The Environmental Protection Agency (EPA) announced $20B in federal Greenhouse Gas Reduction Fund (GGRF) awards distributed to eight national non-profit consortiums. Main Street America looks forward to partnership and engagement with awardees and local programs to identify projects and expand impact throughout our network.
Hillsboro, Oregon © Alicia Gallo
Learn how this Louisiana town has used an accessibility-first approach to build a welcoming and inclusive community.
Downtown Ruston, Louisiana. Photo by Henry McCoy.
Tasha Sams, Manager of Education Programs, shares highlights of phase one of the Equitable Entrepreneurial Ecosystems (E3) in Rural Main Streets Program and the biggest takeaways from the workshop experiences.
In this video, learn more about the Williams’ family story, how the business is helping to revive downtown Helena, and the impact they’re having on a national level.
Learn how Main Street Now 2024 host city Birmingham, Alabama, is deepening their commitment to creating a welcoming and inclusive environment.
© Mayor Randall Woodfin
In this episode of Main Street Business Insights, Matt sits down with Derrick Braziel, owner of Pata Roja Taqueria and co-founder of MORTAR, in Cincinnati, Ohio.
Learn how micromobility can increase access, equity, and inclusion in your Main Street with examples from local programs across the network.
Learn how Albany, Georgia, recognizes their civil rights legacy and supports the African American community today.
Celebrate this traditional Mexican holiday with Gardnerville, Nevada.
Gardnerville, NV © Main Street Gardnerville
Tasha Sams shared their experiences at this unique Appalachian cultural festival.
Learn how this community in Oklahoma celebrated Dia de la Independencia with a big festival.
Tulsa, OK © Kendall Whittier Main Street
Learn how Rio Grande City is building a welcoming and inclusive city for both Mexicans and Americans.
Rio Grande City, TX © Rio Grande City
Learn how the Little Santo Domingo neighborhood of Miami is working with the Truist Foundation to strengthen pathways to small business ownership.
© Allapattah CDC
Learn how this Massachusetts community uses their farmer's market to increase access to fresh food.
Every year, H2BE holds their Juneteenth Mobility Stroll and Roll in Dearborn, MI, which celebrates Black Americans and improves local connections. Learn more about the event and why Juneteenth is important to this community.
Dearborn, MI © H2BE
Do you want to support the next generation of Main Street leadership! Start a youth board! Learn how Historic Downtown Clinton set theirs up and how your organization can benefit from one.
The Main Street Movement is a proud ally of the LGBTQ+ community. We spoke to Main Street leaders about how they support the LGBTQ+ community during Pride and beyond.
Steps you can take to engage your local Jewish community and make your Main Street feel welcoming for individual Jewish locals or visitors.
On May 9, the National Trust for Historic Preservation released its list of America’s 11 Most Endangered Historic Places for 2023 which included a cultural district located within a designated Main Street America community.
Miami, FL © NTHP
The annual Cinco de Mayo Parade and Fiesta in the Mexicantown Main Street district offers a great example of collaborative partnerships that honor the community’s cultural heritage and support local businesses through events.
Meet Kavi, the first Indian American Girl of the Year doll and a (fictional) resident of 2023 Great American Main Street Award winner Metuchen, New Jersey!
Metuchen, NJ © Lauren Beischer Photography
Community Development Block Grants are powerful tools for Main Street programs. Learn more about how CDBG's can be applied to our work and how you can advocate for the program
Main Street America was awarded $5.9 million to support 20 communities in the Main Streets Community of Practice through the Department of Transportation's Thriving Communities Program over the next two years.
We spoke to Debbie Ho, Executive Director at Chinatown Main Street, to learn about the history of women in Boston Chinatown.
Boston, MA © Kyle Klein
Meet the newest recipients of this grant program to build stronger, more prosperous small towns and rural communities
Learn the unique history of Folsom, New Mexico, and how they are working with New Mexico MainStreet today.
Learn how this community is honoring Martin Luther King Jr. and telling the stories of Black leaders in their community.
Dublin, GA © Visit Dublin GA
Learn about the City of Boston’s efforts to invest in economic equity.
Downtown Sheridan Association partners with the Crow Tribe to host the annual First People’s Pow Wow event during the WYO Rodeo Week.
We spoke to three women who were awarded Inclusive Backing grants to learn more about their passions, their businesses, and their advice for other women.
Wixom, MI © Carissa Serylo
Storytelling is a critical part of the placemaking work that we do in Main Street districts. But are we sharing every story equally?
Jonesborough, TN © Jay Huron
Main Street Franklin is leading the way in showing how women business owners can be a powerful force for change in their communities.
Anette Landeros, President and CEO of Fort Worth Hispanic Chamber of Commerce, shares the importance of supporting Hispanic business owners and communities.
#EquityRising, Old Algiers Main Street Corporation's new job training program, seeks to combat rising cost of living by helping residents train for careers that will allow them to stay in their neighborhood.
We spoke to three Black business owners who were awarded Backing Small Businesses grants from Main Street America and American Express to better understand their challenges, successes, and the kinds of support that have helped them the most.
Camden, AR © Kimberly Moore Davis
June is Pride Month. Learn how Erie, PA, Emporia, KS, Frederick, MD, Macon, GA, and Billings, MT, celebrated the LGBTQ+ community.
Erie, PA © Dave Tamulonis
Stockbridge Main Street has made significant strides in exploring and sharing the story of Martin Luther King, father of civil rights hero Martin Luther King Jr.
Stockbridge, GA © Stockbridge Main Street
Juneteenth is the anniversary of the final emancipation of enslaved people in the US. Here are five examples of examples of community celebrations from Main Streets across the network.
Charles Town, WV © Elizabeth Ricketts
Learn how Downtown Florence has partnered with local Francis Marion University to provide opportunities for both students and local small businesses.
Learn about The Bottom, a historic African-American community in Thomasville, Georgia, and efforts to preserve it's history and share it's story.
Thomasville, GA © City of Thomasville
Learn how four Main Street communities celebrated Black History Month.
Oklahoma is home to the headquarters of nearly 40 federally recognized Native American tribes, and many of their offices, cultural sites, and museums are located close to or within Main Street districts.
El Reno, OK © El Reno Main Street
Kendall Whittier is one of the most diverse neighborhoods in an ever-diversifying Tulsa. Learn how they are making efforts to engage their large Hispanic community.
Tulsa, OK © Kendall Whittier Main Street
We spoke with two Black entrepreneurs in UrbanMain commercial districts: L. May Creations in the Austin neighborhood of Chicago and The Four Way in south Memphis, Tennessee.
Memphis, TN © Four Way
Heart of Biddeford shares the strategies they developed to support Black-owned businesses in their community.
Biddeford, ME © Heart of Biddeford
This May marked the 100th anniversary of the Tulsa Race Massacre in the Greenwood neighborhood of Tulsa, Oklahoma. We explored the impact and legacy of this tragic event.
Tulsa, OK © Dr. Tiffany Crutcher
Main Street communities across the nation are celebrating Juneteenth, the oldest national commemoration of the ending of slavery in America and the nation’s newest federal holiday!
Learn about the various programs and initiatives that Fremont is using to promote inclusive economic development.
Fremont, CA © Fremont Economic Development
From small business owners to public artists to local leaders, join us this month to amplify the impact of the LGBTQ+ community in your Main Street district.
San Luis Obispo, CA © Downtown SLO
Brooksville Main Street’s Women Leading the Way Campaign celebrated the legacy of the trailblazing women who made history in their community.
Brooksville, FL © Brooksville Main Street
For Black History Month, we want to recognize and celebrate the Black business owners and entrepreneurs who have overcome challenges and obstacles in launching and running their own businesses, thanks to resilience, creativity, and hard work.
In remembrance and in honor of Dr. Marin Luther King Jr., over 900 streets in the United States were named after him. Many are located predominantly in African American communities.
Milwaukee, WI © Historic King Drive BID
Downtown SLO has kept the magic of their holiday lights installation alive by evolving their winter wonderland into a dual celebration of Valentine’s Day and Lunar New Year, or Chinese New Year.
San Luis Obispo, CA © Downtown SLO
Main Street programs around the Network have created engaging and COVID-safe ways to honor and celebrate the histories and lives of Black Americans in their commercial districts.
Meet some amazing women business owners!
Learn how the Allapattah Collaborative in Miami, Florida, implements a range of initiatives to expand equitable development and ensure current businesses can not only remain in the corridor but also flourish.
Read the results of our survey aimed at understanding how business owners are managing the recovery from COVID-19 and responding to recent protests and social unrest related to police violence against Black Americans.
Our research team dug into some of the data about the state of Black-owned businesses on Main Street, the structural challenges they face, and how Main Streets can support them.
Since 2013, Try This West Virginia has sought to improve health environments in local communities as a collaboration of organizations working together to combat the health challenges facing West Virginians.
Supporting new and existing small businesses, and the entrepreneurs who run them, represents a vital aspect of the revitalization of downtowns and neighborhood business districts.
The Equitable Economic Development Fellowship is a two-year, one million-dollar effort funded by the Surdna Foundation and the Open Society Foundations to help equity, transparency, sustainability and community engagement become driving forces in local economic development efforts.
The Zuni Pueblo MainStreet is the nation's first (and so far, only) Native American Main Street community.
As part of the Edward Jones Placemaking on Main Challenge, Downtown Brattleboro created a pop-up, mobile mini-museum.
History and architecture play an active role in educating and immersing the next generation of preservationists in Le Mars. From museum visits, scavenger hunts, to "show and tell," involving the youth and senior communities is a priority for this Main Street.
Across the county, communities are embracing the arts as a catalyst for revitalization—of buildings, businesses, and local culture.
From walkability and transportation connectivity, to access to nature and availability of fresh food, place is inextricably linked to achieving positive health outcomes in rural America.
Appealing to mobility-challenged shoppers yields benefits beyond the store.
Main Street America is committed to helping build inclusive communities. Homelessness is an increasingly important issue facing Main Street communities big and small, urban and rural.
To understand the role that immigrant business owners play in Boston’s small business ecosystem, you need only to walk through any Boston Main Streets district.
New arrivals have made Shaw more diverse.
Preserving diverse populations, not just buildings.
