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Marion, Iowa © Tasha Sams
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Last year, our local Education Foundation asked me to speak at a teacher training program. I was tasked with talking to teachers about getting their kids involved in the community, so I jumped at the chance to get in front of some new faces. At the end of the session, one of the teachers raised her hand and said, “you make it sound like you benefit so greatly from having kids involved in your downtown instead of it being something that just the kids or school benefits from.” I looked at her in the sincerest way that I knew possible and simply said, “well, yes…I 100% believe that."
Shortly after that experience, a go-getter Junior walked right up to me at one of our events and told me she wanted to be my intern. She came with some big plans. When I sat down to ask her what high school students thought about the downtown area, she told me about how pretty they all thought it was and that they love to come take photos there, but that they didn’t feel like the downtown had a lot to offer them. So, we decided to gather some true numbers on that. She and I created a survey that asked students what they thought and what they would like to see.
Surprisingly, we learned that there were a lot of students interested in the history of our unique small town. They were interested in our revitalization efforts, ways they could help, passing our history on to the next generation, and more. Realizing this changed our program for the better in many ways. We didn’t just want these kids to give us a few ideas, we wanted these kids to continuously be the ideas that fueled us. In a lot of ways, they were the missing piece – the voice of the next generation. This is why we formed our Historic Downtown Clinton Youth Board. In our first year, we had 18 engaging students ready to take on the needs of the community.
We all know that teachers don’t get paid enough, but most of them do their job because they are passionate about the kids and care about seeing them grow to their biggest and best potential! Finding a teacher that fits these criteria wasn’t hard for us at all. When we asked Christa Frost, business teacher and Future Business Leaders of America Advisor, she probably didn’t have the time to take this on, but she made the time because she believed in it wholeheartedly. She cared that we were giving students an opportunity unlike any other currently in the school and she recruited students that would make an impact. This step can absolutely cause you to sink or swim. She made countless school announcements and flyers and went to students individually to tell them that this was something worth doing. High School students are insanely busy, but if a respectable teacher tells them this is worth their time and they listen, something really beautiful happens.
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If you find a teacher that helps you plant those seeds and those students do become active in the community as adults, your Main Street program flourishes way beyond the life you give it today. Our Main Street programs outlive us and work well beyond the people who formed them.
I’d like to believe that every kid that grows up in a small town has a community pride unmatched by those that grow up in a big city, and they graduate from high school to go out into the world to tell those they meet about the amazing history their town uses as their brand. But alas, not all of them do. However, in our first meeting with those that showed up, we asked each of them why they walked in the door and said 'yes' to being part of this board. I wish I would’ve recorded their answers! They talked about how important it was that they grew up and went to Clinton High School, which was one of the first schools in the state of Tennessee to desegregate, and the role that plays in our history. They talked about making Clinton a place they want to come back to and that kids younger than them would be proud of. Those kids that care – they are out there. They just need someone to give them the energy to use their passions.
Clinton High School is a newly designated STEM school, so I went in thinking I would grab their attention with things that might interest them like putting together a podcast or developing an app for our Walking Tour. While those are still things we might one day achieve, this particular group of students found a March Madness contest that we could enter to try to win $5,000 to go toward a project of our choosing. As we laid out some ideas, the one that stuck was planting trees and doing an art installation for a kid-friendly, historical story in a city owned but underutilized area by the public library. The students filmed a video and promoted it so well that after 49 other teams were eliminated, we were left standing to win! I don’t believe we could have done this if we had picked a project that they weren’t fully invested in.
The process got the entire community involved, and then we had a 6th grade class reach out to us to help us research the materials and artists for the art installation. This class did a science project as well as research that they presented to our high schoolers and our board of directors. When the trees and the art installation are installed, all these students will have something in their community that will last for years and years to come as it teaches new generations history and inspires the actions of even more youth to get involved. I can’t imagine a better outcome in our first year.
In our first year with a Youth Board, I’ve learned so much more than I ever could have taught the high schoolers who we worked with. In a lot of ways, they are just like the volunteers we look to recruit or the businesses we try to help – they just want to be a part of something great and they want to feel valued and heard. When our youth come to us and tell us that’s what they want, it's easy to provide that opportunity for them. And the benefits we get back as a Main Street program are beyond anything we could ever measure.
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SnowShoe, a Main Street America Allied Member, is this quarter's Main Spotlight advertiser. For more information about what they do to support Main Street organizations, click here >
Main Street America is pleased to announce the launch of a $1.8 million sub-grant program as part of our partnership with the U.S. Department of Transportation's (USDOT) Thriving Communities Program.
Beloit, Kansas © Shane Hampton
Erin Barnes spoke to Frances Jo Hamilton at Heritage Ohio about the importance of stepping up for our communities.
It is important to make sure that the growth of your community does not result in displacement or marginalization. Putting equity at the core of your transformation strategy helps you work towards measures of success that benefit everyone.
Creating real change in business ownership starts with local communities leading the way, backed by strong partnerships and collaborations.
MSA President and CEO Erin Barnes explores how a holiday market in a public park brought a new focus on growing humanitarian needs in downtown city centers.
Learn how Main Street America's work with the DOT's Thriving Communities Program is supporting transformative efforts with community partners like the Shoalwater Bay Indian Tribe.
Learn how Pikeville Pride partners with Pikeville Main Street to fostering a welcoming and inclusive community in their rural Kentucky town.
May is Jewish American Heritage Month! We collected ideas and resources to help you explore Jewish American history on your community and work toward a more inclusive Main Street.
At Fort Vancouver in Vancouver, Washington, Native Hawaiians played a critical role in the success of the Hudson Bay Company. Today, Vancouver’s Hawaiian history and heritage plays a crucial role in efforts to reenergize the city’s historic downtown.
Urban Impact Inc., harnesses strategic investments and collaborative efforts to foster a vibrant and sustainable future, from visionary adaptive reuse ventures to transformative development grants for small businesses and property owners in Birmingham, Alabama's historic 4th Avenue Black Business District.
The Environmental Protection Agency (EPA) announced $20B in federal Greenhouse Gas Reduction Fund (GGRF) awards distributed to eight national non-profit consortiums. Main Street America looks forward to partnership and engagement with awardees and local programs to identify projects and expand impact throughout our network.
Hillsboro, Oregon © Alicia Gallo
Main Street America Program Officer encourages communities to advance equity for women to grow a more inclusive Movement.
Learn how this Louisiana town has used an accessibility-first approach to build a welcoming and inclusive community.
Downtown Ruston, Louisiana. Photo by Henry McCoy.
Tasha Sams, Manager of Education Programs, shares highlights of phase one of the Equitable Entrepreneurial Ecosystems (E3) in Rural Main Streets Program and the biggest takeaways from the workshop experiences.
In this video, learn more about the Williams’ family story, how the business is helping to revive downtown Helena, and the impact they’re having on a national level.
Learn how Main Street Now 2024 host city Birmingham, Alabama, is deepening their commitment to creating a welcoming and inclusive environment.
© Mayor Randall Woodfin
In this episode of Main Street Business Insights, Matt sits down with Derrick Braziel, owner of Pata Roja Taqueria and co-founder of MORTAR, in Cincinnati, Ohio.
Learn how micromobility can increase access, equity, and inclusion in your Main Street with examples from local programs across the network.
Learn how Albany, Georgia, recognizes their civil rights legacy and supports the African American community today.
Celebrate this traditional Mexican holiday with Gardnerville, Nevada.
Gardnerville, NV © Main Street Gardnerville
Tasha Sams shared their experiences at this unique Appalachian cultural festival.
Learn how this community in Oklahoma celebrated Dia de la Independencia with a big festival.
Tulsa, OK © Kendall Whittier Main Street
Learn how Rio Grande City is building a welcoming and inclusive city for both Mexicans and Americans.
Rio Grande City, TX © Rio Grande City
Learn how the Little Santo Domingo neighborhood of Miami is working with the Truist Foundation to strengthen pathways to small business ownership.
© Allapattah CDC
Learn how this Massachusetts community uses their farmer's market to increase access to fresh food.
Every year, H2BE holds their Juneteenth Mobility Stroll and Roll in Dearborn, MI, which celebrates Black Americans and improves local connections. Learn more about the event and why Juneteenth is important to this community.
Dearborn, MI © H2BE
The Main Street Movement is a proud ally of the LGBTQ+ community. We spoke to Main Street leaders about how they support the LGBTQ+ community during Pride and beyond.
Steps you can take to engage your local Jewish community and make your Main Street feel welcoming for individual Jewish locals or visitors.
On May 9, the National Trust for Historic Preservation released its list of America’s 11 Most Endangered Historic Places for 2023 which included a cultural district located within a designated Main Street America community.
Miami, FL © NTHP
The annual Cinco de Mayo Parade and Fiesta in the Mexicantown Main Street district offers a great example of collaborative partnerships that honor the community’s cultural heritage and support local businesses through events.
Meet Kavi, the first Indian American Girl of the Year doll and a (fictional) resident of 2023 Great American Main Street Award winner Metuchen, New Jersey!
Metuchen, NJ © Lauren Beischer Photography
Community Development Block Grants are powerful tools for Main Street programs. Learn more about how CDBG's can be applied to our work and how you can advocate for the program
Main Street America was awarded $5.9 million to support 20 communities in the Main Streets Community of Practice through the Department of Transportation's Thriving Communities Program over the next two years.
We spoke to Debbie Ho, Executive Director at Chinatown Main Street, to learn about the history of women in Boston Chinatown.
Boston, MA © Kyle Klein
Meet the newest recipients of this grant program to build stronger, more prosperous small towns and rural communities
Learn the unique history of Folsom, New Mexico, and how they are working with New Mexico MainStreet today.
Learn how this community is honoring Martin Luther King Jr. and telling the stories of Black leaders in their community.
Dublin, GA © Visit Dublin GA
Learn about the City of Boston’s efforts to invest in economic equity.
Downtown Sheridan Association partners with the Crow Tribe to host the annual First People’s Pow Wow event during the WYO Rodeo Week.
We spoke to three women who were awarded Inclusive Backing grants to learn more about their passions, their businesses, and their advice for other women.
Wixom, MI © Carissa Serylo
Storytelling is a critical part of the placemaking work that we do in Main Street districts. But are we sharing every story equally?
Jonesborough, TN © Jay Huron
Main Street Franklin is leading the way in showing how women business owners can be a powerful force for change in their communities.
Anette Landeros, President and CEO of Fort Worth Hispanic Chamber of Commerce, shares the importance of supporting Hispanic business owners and communities.
#EquityRising, Old Algiers Main Street Corporation's new job training program, seeks to combat rising cost of living by helping residents train for careers that will allow them to stay in their neighborhood.
We spoke to three Black business owners who were awarded Backing Small Businesses grants from Main Street America and American Express to better understand their challenges, successes, and the kinds of support that have helped them the most.
Camden, AR © Kimberly Moore Davis
June is Pride Month. Learn how Erie, PA, Emporia, KS, Frederick, MD, Macon, GA, and Billings, MT, celebrated the LGBTQ+ community.
Erie, PA © Dave Tamulonis
Stockbridge Main Street has made significant strides in exploring and sharing the story of Martin Luther King, father of civil rights hero Martin Luther King Jr.
Stockbridge, GA © Stockbridge Main Street
Juneteenth is the anniversary of the final emancipation of enslaved people in the US. Here are five examples of examples of community celebrations from Main Streets across the network.
Charles Town, WV © Elizabeth Ricketts
Learn how Downtown Florence has partnered with local Francis Marion University to provide opportunities for both students and local small businesses.
Learn about The Bottom, a historic African-American community in Thomasville, Georgia, and efforts to preserve it's history and share it's story.
Thomasville, GA © City of Thomasville
Learn how four Main Street communities celebrated Black History Month.
Oklahoma is home to the headquarters of nearly 40 federally recognized Native American tribes, and many of their offices, cultural sites, and museums are located close to or within Main Street districts.
El Reno, OK © El Reno Main Street
Kendall Whittier is one of the most diverse neighborhoods in an ever-diversifying Tulsa. Learn how they are making efforts to engage their large Hispanic community.
Tulsa, OK © Kendall Whittier Main Street
We spoke with two Black entrepreneurs in UrbanMain commercial districts: L. May Creations in the Austin neighborhood of Chicago and The Four Way in south Memphis, Tennessee.
Memphis, TN © Four Way
Heart of Biddeford shares the strategies they developed to support Black-owned businesses in their community.
Biddeford, ME © Heart of Biddeford
This May marked the 100th anniversary of the Tulsa Race Massacre in the Greenwood neighborhood of Tulsa, Oklahoma. We explored the impact and legacy of this tragic event.
Tulsa, OK © Dr. Tiffany Crutcher
Main Street communities across the nation are celebrating Juneteenth, the oldest national commemoration of the ending of slavery in America and the nation’s newest federal holiday!
Learn about the various programs and initiatives that Fremont is using to promote inclusive economic development.
Fremont, CA © Fremont Economic Development
From small business owners to public artists to local leaders, join us this month to amplify the impact of the LGBTQ+ community in your Main Street district.
San Luis Obispo, CA © Downtown SLO
Brooksville Main Street’s Women Leading the Way Campaign celebrated the legacy of the trailblazing women who made history in their community.
Brooksville, FL © Brooksville Main Street
For Black History Month, we want to recognize and celebrate the Black business owners and entrepreneurs who have overcome challenges and obstacles in launching and running their own businesses, thanks to resilience, creativity, and hard work.
In remembrance and in honor of Dr. Marin Luther King Jr., over 900 streets in the United States were named after him. Many are located predominantly in African American communities.
Milwaukee, WI © Historic King Drive BID
Downtown SLO has kept the magic of their holiday lights installation alive by evolving their winter wonderland into a dual celebration of Valentine’s Day and Lunar New Year, or Chinese New Year.
San Luis Obispo, CA © Downtown SLO
Main Street programs around the Network have created engaging and COVID-safe ways to honor and celebrate the histories and lives of Black Americans in their commercial districts.
Meet some amazing women business owners!
Learn how the Allapattah Collaborative in Miami, Florida, implements a range of initiatives to expand equitable development and ensure current businesses can not only remain in the corridor but also flourish.
Read the results of our survey aimed at understanding how business owners are managing the recovery from COVID-19 and responding to recent protests and social unrest related to police violence against Black Americans.
Our research team dug into some of the data about the state of Black-owned businesses on Main Street, the structural challenges they face, and how Main Streets can support them.
Since 2013, Try This West Virginia has sought to improve health environments in local communities as a collaboration of organizations working together to combat the health challenges facing West Virginians.
Supporting new and existing small businesses, and the entrepreneurs who run them, represents a vital aspect of the revitalization of downtowns and neighborhood business districts.
The Equitable Economic Development Fellowship is a two-year, one million-dollar effort funded by the Surdna Foundation and the Open Society Foundations to help equity, transparency, sustainability and community engagement become driving forces in local economic development efforts.
The Zuni Pueblo MainStreet is the nation's first (and so far, only) Native American Main Street community.
As part of the Edward Jones Placemaking on Main Challenge, Downtown Brattleboro created a pop-up, mobile mini-museum.
History and architecture play an active role in educating and immersing the next generation of preservationists in Le Mars. From museum visits, scavenger hunts, to "show and tell," involving the youth and senior communities is a priority for this Main Street.
Across the county, communities are embracing the arts as a catalyst for revitalization—of buildings, businesses, and local culture.
From walkability and transportation connectivity, to access to nature and availability of fresh food, place is inextricably linked to achieving positive health outcomes in rural America.
Appealing to mobility-challenged shoppers yields benefits beyond the store.
Main Street America is committed to helping build inclusive communities. Homelessness is an increasingly important issue facing Main Street communities big and small, urban and rural.
To understand the role that immigrant business owners play in Boston’s small business ecosystem, you need only to walk through any Boston Main Streets district.
New arrivals have made Shaw more diverse.
Preserving diverse populations, not just buildings.
