Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities
Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities
Left: Dozens of musicians took the stage during Legacy Fest. Center: Crowds gather to take in the festivities. Right: Grammy Award-winner P.J. Morton performs for a crowd. Photos courtesy of Dr. Tiffany Crutcher.

This May marked the 100th anniversary of the Tulsa Race Massacre in the Greenwood neighborhood of Tulsa, Oklahoma. In the early 1900s, Greenwood was home to a thriving Black Wall Street: a commercial district with businesses owned by and for Black Americans during a time of entrenched racial segregation. But on May 31, 1921, this economic center of Black wealth was terrorized by a violent white mob who looted and burned 35 blocks of businesses, buildings, and homes in this district for 24 hours. This year, multiple events were held in Greenwood to remember and reflect upon these acts of racial violence and to amplify the stories of Black Tulsans over the last 100 years.

Greenwood is home to one of Oklahoma’s newest Main Street programs and was recently named a Destination District in Tulsa. We caught up with Greenwood Main Street Program Manager Jabar Shumate to discuss these events, the impact on Main Street today, and how the anniversary is shaping the future of the district.

Celebrating the Legacy of Black Wall Street

Greenwood was home to two major anniversary events during May and June 2021. The Black Wall Street Legacy Festival began the weekend of May 28 and lasted through a Juneteenth celebration on June 19. The only community-led event series of its kind, Legacy Fest brought in entertainers and national speakers—including national civil rights leaders such as Jesse Jackson, Al Sharpton, William Barber, and Marc Morial, President and CEO of the National Urban League—to convene a national conversation about Black Wall Street and the Tulsa Race Massacre. In partnership with many community partners including the Greenwood Main Street Program, Legacy Fest featured outdoor concerts from Grammy Award-winning performers, remarks from prominent actors, and a range of talks and community-focused events. Other events were geared toward supporting Tulsa’s Black-owned businesses, including an “I Am Black Wall Street” session spotlighting a number of Black businesses in the district, from catering companies to hair salons.

At the invitation of the Legacy Festival organizers and Greenwood Main Street board members, President Joe Biden came to Greenwood to speak. The President's remarks in particular resonated with economic development goals for the district, Shumate said. "He really highlighted the work that we need to do to move forward for small and African American-owned businesses," said Shumate.

The 1921 Tulsa Race Massacre Centennial Commission also led a range of events, including both an in-person and remote candlelight vigil as well as an Economic Empowerment Day. While the Commission had to postpone their Remember and Rise event featuring John Legend and Stacey Abrams, they intend to reschedule this event to a later date in the 100th commemorative year. The Commission also spearheaded the creation of the Greenwood Rising Black Wall Street History Center, an $18 million history museum chronicling the Tulsa Race Massacre, which was dedicated on June 2nd. 

These events were sponsored by a variety of community groups, including many of Greenwood Main Street’s board members. Dr. Tiffany Crutcher, a board member of Greenwood Main Street, and the Founder and Executive Director of the Terence Crutcher Foundation, was one of the leading supporters of Legacy Fest. The Executive Director of the Black Wall Street Chamber of Commerce and Greenwood Main Street board member Sherry Gamble-Smith was also a key player in these events and led the Tulsa Juneteenth Organization’s Juneteenth Celebration in Greenwood—the largest Juneteenth celebration in the nation.

A new mural unveiled in May at the OSU-Tulsa campus, depicting the events of the 1921 Tulsa Race Massacre. The mural was created by artist Michael Rosato. Photo courtesy of Dr. Tiffany Crutcher

Investing in Entrepreneurship

Economic development and entrepreneurship programming was a key priority for The 1921 Tulsa Race Massacre Centennial Commission. The commission organized programs where speakers discussed high-level challenges for Black business owners as they enter the next phase of recovery and look to build access to capital. “Over 51 percent of African American businesses that were developed prior to COVID didn’t make it through the pandemic, so one of our main areas of focus was how we can work toward supporting them in this recovery,” said Shumate. 

Other events highlighted what the future of entrepreneurship looks like for Greenwood and other communities looking to recruit and retain Black-owned businesses. Speakers talked about the growth of Black-owned businesses in the tech space, as well as how Greenwood should be preparing youth to enter the field. “We were focused on what it looks like to help small businesses grow, how we can support a new ecosystem of businesses in Greenwood, and how Main Street plays into this larger conversation,” Shumate said.

A key component of Greenwood’s entrepreneurship ecosystem is an upcoming business accelerator program. The city of Tulsa recently allocated $4 million to develop a Black-focused business accelerator to grow entrepreneurship in the district. Located in an historic hospital, the Greenwood Entrepreneurship Incubator @ Moton (GEIM) building will be completed in a few years. In partnership with the Main Street program, the first cohort of entrepreneurs will begin meeting in July, using a curriculum from the Tulsa Economic Development Corporation.

Long-Term Impacts on Greenwood

Shumate said the anniversary events allowed local businesses to not only show off their expertise and bring in new customers, but that the national exposure will be felt in the small business community and the district for years to come. “This has raised the reputation of the area, created new areas of opportunity, and has allowed the Main Street program to fall into focus,” Shumate said. Shumate is looking forward to connecting the district with new resources that become available after the anniversary, like the business accelerator program. “The area itself has a lot of opportunity. There’s a great conversation happening around tech and innovation, and there is strong city government support, as well. The Main Street program will continue the conversation about these opportunities not just during the 100th anniversary observance, but year after year.”