Small Business Predictions for 2025

Support Local and Shop on Main Street

Are you looking for ways to support small businesses in your community? Shopping locally has many benefits, from creating stronger communities to building sustainable economies. Learn how you can support small business owners in your area.

Selling Your Small Business with Dottie Lange and Dottie McQuade, The Monogram Shoppe

In this episode, host Matt Wagner sits down with Dottie Lange and Dottie McQuade of The Monogram Shoppe in Woodbury, New Jersey to discuss the process and considerations that come with selling a small business.

12 Tips for Navigating Tariffs: A Guide for Main Street Businesses

Tips to help small business owners understand potential tariffs and ways to mitigate their impacts.

25 Small Business Owners Receive $30,000 Grants through Backing Small Businesses Program

The 25 small businesses receiving enhancement grants represent 25 states across the country. Earlier this year, each of these recipients also received an additional $10,000 as part of a 500-member cohort.

Catch up on the Main Street Business Insights Podcast!

Catch up on these recent thought-provoking episodes about building community, creating meaningful retail experiences, promoting your values, and more.

Crowdfunding for Small Businesses, Maine Downtown Conference Panel

In this episode, recorded in front of a live audience at the Maine Downtown Conference in November 2024 in Biddeford, Maine, host Matt Wagner explores the world of crowdfunding as a financing alternative for small businesses.

Finding Passion & Following Intuition with James Langteaux, Trû North Café

In this episode, Matt and James explore the unique journey of starting a business during the pandemic, the challenges of running a small-town café, and the importance of community connection.

Crafting a Creative Business Journey with Phoebe and Jonathan Carpenter Eells, elSage Designs

In this episode, host Matt Wagner sits down with husband-and-wife duo, Phoebe and Jonathan Carpenter Eells, co-owners of elSage Designs in Mount Vernon, Washington.

Main Spotlight: What’s Worrying Main Street Entrepreneurs and How You Can Help

The Research team shares the results of the 2024 Small Business Success and Support survey and shares insights for Main Streets.

Celebrate Thanksgiving and Shop Small Weekend

We wish you a happy thanksgiving! Show your love for local by participating in the Shop Small holiday weekend.

Revitalizing a Legacy Business with Dale Sexton, Dan Bailey’s Outdoor Co.

In this episode, host Matt Wagner sits down with Dale Sexton, owner of the legendary Dan Bailey's Outdoor Co. in Livingston, Montana.

Building Brand and Community with Mallory Dabney, Heyday

Join host Matt Wagner for his conversation with Mallory Dabney, owner of Heyday, a home goods store in Bozeman, Montana.

Staff Spotlight: Supporting Small for Greater Impact on Main Streets

November is entrepreneurship month! Here are three benefits of supporting small businesses in your community.

Gen Z Entrepreneurship with Patrick Jackowski and Matt Horne, Firehouse Coffee 1881

Join host Matt Wagner for his conversation with Patrick Jackowski and Matt Horne, the duo behind Firehouse Coffee 1881, a thriving coffee shop housed in a firehouse in historic Fort Monroe, a decommissioned military compound located in Hampton, Virginia.

2024 Trend Forecast: Get Your Business Holiday-Ready

In this episode, Matt reveals the data-driven trends that will define the 2024 holiday shopping season—and shows you exactly how to leverage them for your small business.

Main Spotlight: 15 Ways to Celebrate 15 Years of Small Business Saturday®

As we approach this milestone celebration, we've compiled 15 creative ways for Main Street and downtown leaders to make this year's Small Business Saturday truly special.

Small Business Owners: We Want to Hear From You! Take the Small Business Success and Support Survey

Calling all small business owners: tell us about the wins you've had in 2024, the challenges you face, and the types of support from the Main Street America network that would help you most. Take our latest survey today!

BFFs to Business Partners with Kaycee McCoy, Pawsnickety Pets

Join host Matt Wagner as he welcomes Kaycee McCoy, co-owner and creative lead at Pawsnickety Pets in Norfolks, Virginia. Kaycee and her best friend, Shizuka Benton, launched the all-natural and organic pet supply business in Norfolk at the start of the pandemic, but have used their combined talents to keep the business growing and thriving over the last four years.

Retail Marketing Strategies from Main Street South Australia’s David West

Join host Matt Wagner as he welcomes David West, director of Premier Retail Marketing and based in Adelaide, South Australia.

Save the Date: 15^th Small Business Saturday® Neighborhood Champions

The application opens in early October and will remain open until mid-November, or until all the spaces are filled.

Small Business Advocacy Insights with Tee Rowe of America’s SBDC

In this episode, Matt chats with Tee Rowe, the President and CEO of America’s Small Business Development Centers (ASBDC).

Main Street Business Insights: Turning Passion into Profit

In this episode of Main Street Business Insights, Matt interviews Patrice Hull, the owner of Stuff We Wanna Say Custom T-Shirts and Apparel and c2bn / Created to be Noticed, based in Atlanta, Georgia.

Main Spotlight: Breaking Barriers to Acquiring Commercial Properties

Creating real change in business ownership starts with local communities leading the way, backed by strong partnerships and collaborations.

Main Street Business Insights: Scaling with Purpose

In this episode of Main Street Business Insights, Matt sat down with Mindy Bergstrom, owner of Cooks Emporium, Nook & Nest, Z.W. Mercantile, and The Recipe, all located in downtown Ames, Iowa.

Main Spotlight: Exploring the Spring 2024 Small Business Survey Results

Our Research team shares the results of the Spring 2024 Small Business Survey, with insights related to small scale manufacturing in Main Street districts, opportunities to best support entrepreneurs, and more.

Don’t Pass on This Special Course: Supporting Small Businesses on Main Street

This specialized learning experience, sponsored by U.S. Bank, combines interactive classroom sessions and a hands-on course project to equip local leaders with insights, strategies, and a a distribution-ready small business guide to foster entrepreneurship, support small business owners, and retain local businesses. Registration closes on Friday, August 30.

Main Street Business Insights: Staying Rooted Through Growth

In this episode of Main Street Business Insights, Matt sat down with Kristin Smith, owner and founder of The Wrigley Appalachian Eatery in Corbin, Kentucky.

Register Today: Small Biz Digital Trainers’ Boost Your Small Business Workshop Series

Led by our Small Biz Digital Trainers, participants will learn how to master their digital presence to grow their businesses and build community.

Main Street Business Insights: Thinking Globally, Acting Locally

In this episode of Main Street Business Insights, Matt talks with Joshua and Jared Ravenscraft, co-founders of New Frontier, a sustainable apparel brand in Morehead, Kentucky.

Main Spotlight: How Fredericksburg Main Street Uses Shop Crawls to Boost Downtown Businesses

Shop crawls are a great way to introduce people to your small businesses. Fredericksburg Main Street loves to host shop crawls, and this spring, they tried a new model: the flower crawl.

New Special Course: Supporting Small Businesses on Main Street

If the economic vitality of your downtown is on your mind, Main Street America Institute’s Supporting Small Businesses on Main Street course for you! This specialized learning experience, sponsored by U.S. Bank, will give you new insights, tools, and strategies to foster entrepreneurship, support small business owners, and retain local businesses. Registration closes on Friday, August 30.

Main Street Business Insights: Preserving Culture through Community Leadership

In this episode of Main Street Business Insights, Matt talks with Mileyka Burgos-Flores, CEO of the Allapattah Collaborative CDC in Miami, Florida.

Main Street Business Insights: Crowdfunding for Small Business Success

In this episode of Main Street Business Insights, Matt chats with Ross Chanowski, owner and founder of NuMarket. NuMarket is a leader in crowdfunding solutions for small businesses with a focus on food services.

Main Street Business Insights: Uniting Design and Culture

In this episode of Main Street Business Insights, Matt talks with Ebenezer Akakpo, a designer and jeweler who owns Akakpo Design Group and Maine Culture in Westbrook, Maine.

500 Small Business Owners Receive $10,000 through Backing Small Businesses Grant Program

American Express and Main Street America announced the 500 small business owners who have been awarded $10,000 through the Backing Small Businesses grant program.

Main Street Business Insights: Crafting Community: The Elements of Success

In this conversation, Matt explores the story of Elements: Books Coffee Beer, nestled in the heart of Biddeford, Maine, with co-owners Katie Pinard and Michael Macomber.

Take the Spring Small Business Survey

We are asking small business owners across the country to share their perspectives on the opportunities and challenges they're facing as summer approaches.

Main Spotlight: The Art of Market Analysis (Part One)

Matt Wagner, Ph.D., breaks down how context and outreach can help you build a stronger market analysis.

Main Street Business Insights: The Power of Investing in Community (And Yourself)

In this special episode of Main Street Business Insights, recorded in front of a live audience during the Main Street Now Conference, Matt sat down with Alycia Levels-Moore, owner and founder of ASL Creative Firm and POLARIS, an event and co-working hub, based in Birmingham, Alabama.

Main Spotlight: Restoration and Resurgence in the Historic 4^th Avenue Black Business District

Urban Impact Inc., harnesses strategic investments and collaborative efforts to foster a vibrant and sustainable future, from visionary adaptive reuse ventures to transformative development grants for small businesses and property owners in Birmingham, Alabama's historic 4th Avenue Black Business District.

Main Street Business Insights: The Art of Understanding Local Markets

In the last episode of season two of Main Street Business Insights, tune in as host Matt Wagner breaks down how to understand and synthesize local market data.

Main Spotlight: Lessons Learned from a Retail Incubator

Sterling Main Street launched a brick and mortar retail incubator spaces. Executive Director Janna Groharing shares lessons they learned about organization, fundraising, and outreach.

Main Street Business Insights: Creating Strong Start-up Communities with Glen Ellis, Sycamore Education and Milady Coffeehouse

In this episode of Main Street Business Insights, Matt sits down with Glen Ellis, owner of Sycamore Education, Dominion Catalyst Services, and Milady Coffeehouse in Fremont, Nebraska.

Main Street Business Insights: Forming Meaningful Partnerships with Shoalwater Seafood and Shoalwater Bay Indian Tribe

In this episode of Main Street Business Insights, Matt sits down with Jaime Courtney, President of Shoalwater Seafood, Derek King, Oyster Farm Director of Shoalwater Seafood, and Shane Thomas, Tribal Council Vice Chair of the Shoalwater Bay Indian Tribe.

Backing Small Businesses Grantee Q&A: Sarah Cole, Abadir’s

Sarah Cole, owner of Abadir’s in Greensboro, Ala., was a 2023 Backing Small Businesses grantee. Abadir’s is a pop-up eatery specializing in seasonal and wholesome baked goods influenced by Egyptian traditions and flavors combined with inspiration from true Southern cuisine.

Main Street Business Insights: How Main Street Leaders Can Drive Economic Development with Casey Woods, Emporia Main Street

In this episode of the Main Street Business Insights podcast, Matt sits down with Casey Woods, Executive Director of Emporia Main Street in Emporia, Kansas.

Main Street Business Insights: Continuously Improving and Adapting to Change, Nicole Fleetwood and McKinzie Hodges

In this episode of Main Street Business Insights, Matt sits down with Nicole Fleetwood and McKinzie Hodges, co-owners of Scratch Made Bakery in Amarillo, Texas.

Backing Small Businesses Grantee Q&A: Barbie Behavior Boutique

Tylisya Gober, owner of Barbie Behavior Boutique in Oak Park, Mich., was a 2023 Backing Small Businesses grantee. Barbie Behavior is a women’s clothing boutique specializing in celebrity-inspired attire.

Backing Small Businesses Grantee Q&A: Tiffany Fixter, Brewability

Tiffany Fixter, owner of Brewability in Englewood, Colorado, was a 2023 Backing Small Businesses grantee. Brewability is an inclusive brewery and pizzeria that employs adults with disabilities to brew craft beer.

Main Spotlight: Main Street America Program Provides Training to Over 100,000 Small Businesses, Expanding Efforts in 2024

We’re excited to announce that Main Street America will continue to offer virtual and on-demand small business training in 2024 through an evolved program, the Small Biz Digital Trainers program.

Main Street Business Insights: Breaking into a New Community with Jennifer Jones, Good Times Coal Fired Pizza & Pub

In this episode of Main Street Business Insights, Matt sits down with Jennifer Jones, co-owner of Good Times Coal Fired Pizza and Pub in Big Stone Gap, Virginia.

Main Street Business Insights: Creating Accessible and Welcoming Spaces with Tiffany Fixter, Brewability

In this episode of Main Street Business Insights, Matt sits down with Tiffany Fixter, owner of Brewability, an inclusive craft brewery and pizzeria that employs adults with disabilities based in Englewood,

Main Street Business Insights: Why Retail Real Estate Matters with Bobby Boone, &Access

In this episode of Main Street Business Insights, Matt sits down with Bobby Boone, founder and Chief Strategist of &Access. Based in New Orleans, La., &Access creates data-driven and design-centric retail real estate solutions for historically excluded entrepreneurs and under-invested neighborhoods.

Program Spotlight: Building a Community Support Network for Rural Entrepreneurs

Tasha Sams, Manager of Education Programs, shares highlights of phase one of the Equitable Entrepreneurial Ecosystems (E3) in Rural Main Streets Program and the biggest takeaways from the workshop experiences.

Watch: How Delta Dirt Distillery is Adding Spirit to Main Street Helena, Arkansas

In this video, learn more about the Williams’ family story, how the business is helping to revive downtown Helena, and the impact they’re having on a national level.

Main Street Business Insights: Embracing Digital and Demystifying AI with Janet Hurn, Future Ready Consulting

In this episode of Main Street Business Insights, Matt sits down with Janet Hurn, co-founder of Future Ready Consulting in Cincinnati, Ohio.

Main Street Business Insights Podcast: Derrick Braziel Talks Isolation, Community-Building

In this episode of Main Street Business Insights, Matt sits down with Derrick Braziel, owner of Pata Roja Taqueria and co-founder of MORTAR, in Cincinnati, Ohio.

Listen to the First Episode of Main Street Business Insights Season 2

Matt Wagner, Ph.D., shares his predictions for the trends impacting small businesses in 2024.

Main Street Business Insights Bonus Episode: Connecting with Community

Main Spotlight: What Can Small Business Owners Expect in 2024?

Chief Program Officer Matt Wagner, Ph.D., shares his predictions for the trends impacting small businesses in 2024.

Main Street Business Insights Bonus Episode: Advice for Other Business Owners

A podcast featuring some of the best advice we heard from entrepreneurs and community leaders across the country.

Main Spotlight: Main Street Businesses Show Deep Local Roots and Continued Confidence in the Fall 2023 Small Business Survey

Our research team shares the results of the Fall 2023 Small Business Survey.

Main Street Business Insights Bonus Episode: Working with Your Main Street

Learn how local entrepreneurs have leveraged the power of a Main Street community to establish, maintain, and grow their ventures.

Community Spotlight: West Boulevard Neighborhood Coalition in Charlotte, N.C.

Learn how this organization is uplifting business owners and preventing displacement.

Exploring the Meaning and Impact of Small Business Saturday Across the Main Street Network

Small Business Saturday is an important opportunity to show your support for local businesses. We asked business owners across the network what your support means to them.

25 Small Business Owners Receive $25,000 Grants through Backing Small Businesses Program

Meet the latest recipients of the Backing Small Businesses Program from American Express!

New on Main Street Business Insights: Trendy Teachers

Matt sits down with Jamie and Jerry Baker, co-owners and founders of Trendy Teachers, a teaching boutique and educational toy store located in downtown Rome, Georgia.

Small Business Saturday Neighborhood Champion Application Now Open

This holiday season, rally your communities around the small businesses that help make your downtown thrive.

5 Ways to Make This Your Best Small Business Saturday Yet

Small Business Saturday is Nov. 25! Check out these five strategies to celebrate shopping small.

3 Main Street Communities Receive $100,000 Small Business Accelerator Grants from The Hartford

Middlesboro Main Street in Middlesboro, Ky., Puerto Rican Cultural Center in Chicago, Ill., and Sugar Creek Business Association in Charlotte, N.C., have each been awarded $100,000 through The Hartford Small Business Accelerator Grant Program in partnership with Main Street America.

New on Main Street Business Insights: Casa Azul Coffee

Matt sat down with Anette Soto Landeros, co-owner of Casa Azul Coffee and President and CEO of the Fort Worth Hispanic Chamber of Commerce in Fort Worth, Texas.

New on Main Street Business Insights: Stephenson’s of Elkhart

Matt Wagner sat down with Danny Reynolds, president and owner of Stephenson's, an independently owned high-end fashion retailer in downtown Elkhart, Indiana.

New on Main Street Business Insights: Delta Dirt Distillery

Matt Wagner sat down with Harvey Williams, Co-Founder and CEO of Delta Dirt Distillery in Helena, Arkansas.

Community Spotlight: Allapattah Collaborative CDC

Learn how the Little Santo Domingo neighborhood of Miami is working with the Truist Foundation to strengthen pathways to small business ownership.

Save the Date: Small Business Saturday Neighborhood Champions Program Opening Soon

Get ready to support your small business owners and encourage people to shop small this November!

New on Main Street Business Insights: Keith McDonald Plumbing

Matt Wagner sat down with the CEO of Keith McDonald Plumbing in Milledgeville, Ga., Lindsay Goodson McDonald.

Program Spotlight: WeShopSC is Open for (Small) Business

Learn how the South Carolina Coordinator Program is uplifting small businesses across the state with their dedicated e-commerce platform.

New on Main Street Business Insights: The Barbershop Conversation

Matt Wagner sat down with The Barbershop Conversation podcast team, co-hosts Kenneth Bentley and Davion Hampton along with executive producer Emory Green Jr., in Goldsboro, Florida.

Main Spotlight: 7 Unique Main Street Business Concepts

From a cat cafe to a computer repair shop and museum, check out these innovative small businesses from across the Main Street network.

Registration Now Open: Supporting Small Businesses on Main Street Online Course

This three-week live, online course will prepare local leaders to more effectively work with small business owners in their districts and create an environment that is supportive of entrepreneurship.

Main Spotlight: Introducing the Main Street Business Insights Podcast

Main Street America has a podcast! Tune into Main Street Business Insights to hear from small business leaders across the country.

Announcing the 2023 Backing Small Businesses Grant Recipients

Meet the 2023 recipients for the Backing Small Businesses grant program, presented by American Express, to provide financial support to small business owners to address critical needs and make a positive impact in their local communities.

Announcing the Grow with Google Digital Coaches Program to Support Small Businesses in Rural Main Streets

In partnership with Grow with Google, our digital coaches will work with businesses in their home states, with a focus on those that operate in small towns and rural communities.

Meet the 2022 Small Business Saturday Neighborhood Champion Innovation Contest Winners

Congratulations to these innovative Shop Small events from across the Main Street network.

Community Spotlight: Main Street Micro Grants in Spencer, Iowa

Spencer Main Street's Main Street Micro Grants is injecting key funding into their small business ecosystem.

Main Spotlight: Survey Says — Main Street Businesses Confidence is Growing and Other Findings from Our Spring 2023 Small Business Survey

Check out a deep dive into the results of our Spring 2023 Small Business Survey, plus insights to help inform the work of local leaders supporting entrepreneurs on Main Street.

Announcing the Equitable Entrepreneurial Ecosystems for Rural Main Streets Program Grantees

Meet the communities who have been chosen to receive entrepreneurial support from Main Street America and the Kauffman Foundation.

Community Spotlight: The Women of Chinatown

We spoke to Debbie Ho, Executive Director at Chinatown Main Street, to learn about the history of women in Boston Chinatown.

Community Spotlight: BLOOM Business Empowerment Center

Learn how Downtown Inc and York County Economic Alliance are supporting marginalized small business owners in their community

Backing Small Business Grantee Stories: Anew Life Prosthetics and Orthotics

Meet Backing Small Businesses grantees Kim and Chris Casteel of Anew Life Prosthetics and Orthotics based in Detroit, Michigan.

Community Spotlight: Stories from Evart Main Street

Short stories about small business owners from Evart, Michigan.

Main Spotlight: 5 Predictions for 2023

Matt Wagner looks back at his small business predictions for 2022 and shares predictions for 2023.

Main Spotlight: Closing the Wealth Gap in Boston — A Playbook for Investing in Economic Equity

Learn about the City of Boston’s efforts to invest in economic equity.

Main Spotlight: Reviving Commercial Kitchens in Charles Town

Learn how this West Virginia community redirected façade improvement funds to revive local commercial kitchens.

Digital Commerce is Changing Main Streets… Could It Be For The Better?

Matt Wagner wrote an article for the OECD blog on how can small business owners can combine digital tools with the power of place to find sustainable success.

Community Spotlight: A New Program for New Businesses

Inspired by a session at the 2022 Main Street Now Conference, Main Street Ottumwa has launched the Business Builder Academy, an entrepreneurship course to help aspiring business owners start their ventures.

Shop Local Made Easy: A Resource Roundup for Main Street Leaders & Small Business Owners

Whether you are a seasoned American Express Small Business Saturday Neighborhood Champion or an entrepreneur joining this national movement for the first time, we’ve gathered a roundup of resources to support your “shop local” marketing efforts.

Community Spotlight: Backing Women Business Owners on Main Streets

We spoke to three women who were awarded Inclusive Backing grants to learn more about their passions, their businesses, and their advice for other women.

5 Tips to Make Your Small Business Saturday a Success in 2022

From social media scavenger hunts to downtown passports, the Main Street network has used countless innovative ways to encourage their communities to Shop Small®—and had plenty of fun doing it.

Main Spotlight: Women Leading Change on Main Street in Franklin, Michigan

Main Street Franklin is leading the way in showing how women business owners can be a powerful force for change in their communities.

Community Spotlight: Old Algiers Main Street Pilots Workforce Training Project

#EquityRising, Old Algiers Main Street Corporation's new job training program, seeks to combat rising cost of living by helping residents train for careers that will allow them to stay in their neighborhood.

Main Spotlight: Backing Black Businesses on Main Streets

We spoke to three Black business owners who were awarded Backing Small Businesses grants from Main Street America and American Express to better understand their challenges, successes, and the kinds of support that have helped them the most.

Main Spotlight: Local Development and the Future of Retail with the OECD

Main Street leaders and local development practitioners from around the world participated in this exciting webinar hosted by the OECD.

Community Spotlight: Entrepreneur Story Time with Silver City MainStreet

Learn how Silver City MainStreet is using Story Hours to connect local business owners with the community.

Community Spotlight: Skowhegan Center for Entrepreneurship

Main Street Skowhegan opened their new Skowhegan Center for Entrepreneurship, a downtown space for co-working, meeting, entrepreneurial support, trainings, and education.

Main Spotlight: The Revitalizing Small and Local Businesses Act

Main Street America is proud to support the Revitalizing Small and Local Businesses Act

Main Spotlight: Findings from the Winter 2022 Small Business Survey

Main Street America's research team shares the results of the 2022 Small Business Survey.

Community Spotlight: Encouraging Entrepreneurship in Wheeling, West Virginia, and Emporia, Kansas

Learn about Show of Hands, an entrepreneurial program in multiple Main Street communities.

Main Spotlight: 10 Predictions for 2022

Chief Program Officer Matt Wagner, Ph.D., shares his predictions for the trends affecting small businesses in 2022.

Tips and Tricks to Help Make Your Small Business Saturday a Success in 2021

Is your Main Street ready for the biggest small business shopping day of the year?

Community Spotlight: ​‘WonderFall’ Business Decorating Contest Shines Autumnal Spotlight on Local Businesses

Main Street Charles City organizes their annual 'WonderFall' event, a business decorating contest designed to have some fun with the autumnal season as well as provide a reminder of the importance of curb appeal in attracting the public’s attention.

Main Spotlight: Better Community Planning & Economic Development Series with Ed McMahon

Leverage NC, a partnership between North Carolina Main Street and the North Carolina League of Municipalities, hosted a four-part webinar series titled Better Community Planning & Economic Development led by Ed McMahon, Chair Emeritus of Main Street America and a leading national authority on land use policy and economic development.

Community Spotlight: Main Street Arkansas Coffee Trail Celebrates the Importance of Coffee Shops Downtown

Main Street Arkansas has brewed a new engaging way for tourists and residents alike to explore local Arkansas commercial districts: the Main Street Arkansas Coffee Trail.

Main Spotlight: Beyond COVID — Workforce as the Next Big Challenge for Main Streets

Matt Wagner explores how Main Streets can navigate workforce concerns in the post-pandemic economy.

National Black Business Month Spotlight: The Four Way and L. May Creations

We spoke with two Black entrepreneurs in UrbanMain commercial districts: L. May Creations in the Austin neighborhood of Chicago and The Four Way in south Memphis, Tennessee.

Main Spotlight: Supporting Black-Owned Businesses in Biddeford, Maine

Heart of Biddeford shares the strategies they developed to support Black-owned businesses in their community.

Community Spotlight: Main Streets Love Farmers Markets

We heard from organizations across the nation about the incredible impact their markets have had on community engagement, entrepreneur and small business support, and keeping their district vibrant.

Main Street: A Place for a More Connected Economy in a World of Dispersion

The global pandemic gave us all a glimpse of a further dispersed future – a time when you don’t sit in a classroom at school, watch movies in a theater, or even go to the grocery store. Where do Main Streets fit in that model?

National Farmers Market Week Celebrates Communities Coming Together and Supports Farmers Markets Nationwide

Main Spotlight: Get Used to It — The Pivot Is Not Going Away

The COVID-19 pandemic has long-lasting effects on the economy. Here are 11 changes that small business owners should continue to remain competitive.

Reflecting on the History, Legacy, and Future of Black Wall Street in Tulsa

This May marked the 100th anniversary of the Tulsa Race Massacre in the Greenwood neighborhood of Tulsa, Oklahoma. We explored the impact and legacy of this tragic event.

Main Spotlight: Creating a Community for Inclusive Entrepreneurship in Fremont, CA

Learn about the various programs and initiatives that Fremont is using to promote inclusive economic development.

For an Inclusive Recovery, We Need Support for Small Business and the Groups that Help Them

BDOs are place-based organizations that help small businesses and entrepreneurs to flourish. They have been on the frontline of support for the country’s hardest-hit entrepreneurs throughout the pandemic and have been working to enable thriving commercial corridors throughout the crisis.

Main Spotlight: Five Takeaways on Supporting Entrepreneurship from Matthew Wagner, Ph.D.

Matthew Wagner, Ph.D., Chief Program Officer at Main Street America, was featured on Breaking Down Barriers: a podcast from Startup Space highlighting stories of community leaders who break down barriers to entry for underserved and unrepresented entrepreneurs.

Main Spotlight: Windows of Opportunity — The Transformation of Empty Storefronts on Main Street

A vacant storefront is the perfect stage to creatively promote the available space or to showcase other businesses and events in the area.

Small Businesses E‑Commerce Usage Continues to Increase as Holiday Revenues Were Mixed: Results from Our January 2021 Survey of Small Business Owners

We heard from 289 business owners in 35 states plus the District of Columbia in our new text message-based survey of small business owners across the network.

Community Spotlight: Paving the Path from Pop-up to Permanent at the Batavia Boardwalk Shops

The Batavia Boardwalk Shops are freestanding, purpose-built structures acting as seasonal pop-up locations for entrepreneurs, offered in tandem with a business incubator program.

Business Spotlight: Black Entrepreneurs Leading By Example in Chicago

For Black History Month, we want to recognize and celebrate the Black business owners and entrepreneurs who have overcome challenges and obstacles in launching and running their own businesses, thanks to resilience, creativity, and hard work.

Main Spotlight: Pop-Up Retail: Not Just For Start-Ups, And Other Learnings From Its Evolution

As a vital place factor within an entrepreneurship ecosystem, pop-up programs allow for emerging businesses to test their product, gain consumer feedback, and promote their brand at an extremely low cost. In essence, allowing for a ‘fail-fast’ product development cycle.

Coping with the COVID Crisis in the Midst of the Holiday Rush: Nine Takeaways from Our December Surveys of Small Business Owners and Main Street Programs

In early December, as the COVID-19 crisis intersected with a peak moment in the holiday shopping season, we surveyed small business owners and Main Street programs to learn more about how they were managing.

Jump off the Business Recruitment Train: The Real Returns are in Cultivating Local Entrepreneurship

New research by Main Street America suggests greater returns on our missions and resources can be had by transitioning to more deliberate economic vitality work centered on cultivating new business development from within our own communities and neighborhoods.

Community Spotlight: Storefront Activation Through Storytelling in Fredericksburg, VA

Fredericksburg Virginia Main Street (FVMS) is taking storefront activation to a new level with their new initiative, the Scan & Love Project, which tells the stories of business owners through personal and engaging videos.

HartBeat of Main Street Grant Program: Spotlighting Tina’s Timeless Threads

Meet a recipient of the HartBeat of Main Street Grant Program

HartBeat of Main Street Grant Program: Center of the Yarniverse

Meet a recipient of the HartBeat of Main Street Grant Program

HartBeat of Main Street Grant Program: Spotlighting The Bankery

Meet a recipient of the HartBeat of Main Street Grant Program

HartBeat of Main Street Grant Program: Spotlighting BuzzBomb Brewing

Meet a recipient of the HartBeat of Main Street Grant Program

HartBeat of Main Street Grant Program: Spotlighting The Owl Wine Bar & Home Goods

Meet a recipient of the HartBeat of Main Street Grant Program

HartBeat of Main Street Grant Program: Spotlighting Griff Goods

Meet a recipient of the HartBeat of Main Street Grant Program

HartBeat of Main Street Grant Program: Spotlighting Mockingbird Bar and Tacos

Meet a recipient of the HartBeat of Main Street Grant Program

Economic Gardening Takes Root: Redesigning the Bricks & Clicks Business Retention Program During the Pandemic

Harrisonburg Downtown Renaissance explores how they redesigned their Bricks & Clicks Business Retention Program during the pandemic.

Business Spotlight: Women-Owned Businesses on Main Street (Part 3)

Meet some amazing women business owners!

Community Spotlight: Rainbow Flags on Main Street: Attracting LGBTQIA Businesses and Customers

Business Spotlight: Women-Owned Businesses on Main Street (Part 2)

Business Spotlight: Women-Owned Businesses on Main Street (Part 1)

New Survey Results: How Small Businesses are Managing the Pandemic and Social Unrest

Read the results of our survey aimed at understanding how business owners are managing the recovery from COVID-19 and responding to recent protests and social unrest related to police violence against Black Americans.

Main Spotlight: Supporting Spanish-Speaking Businesses in Washington, D.C.

Community Spotlight: Cash Mobs in Main Street Las Vegas

Business Spotlight: Black Entrepreneurs in Downtown Florence

Research Spotlight: Black-Owned Businesses on Main Street and Beyond

Our research team dug into some of the data about the state of Black-owned businesses on Main Street, the structural challenges they face, and how Main Streets can support them. 

Main Spotlight: Holiday Shopping During COVID: What Should Main Streets Expect?

Matt Wagner explores how the pandemic may affect the shop small holiday weekend.

Business Spotlight: Bottoms Up Art Center

Main Spotlight: BIPOC Pop-Up Markets on Alberta Street

Business Spotlight: Rich City Studios

Main Spotlight: How Rural Economies Can Leverage the Rise in Remote Work

COVID-19 has led to a rise in remote working. How can small and rural towns leverage this shift to create vibrant local economies?

The Impact of COVID-19 on Small Businesses: Follow-up Survey Report

Detailed findings from our follow-up survey on the impacts of COVID-19 on small businesses to better understand the continued challenges businesses face as the crisis evolves.

Main Spotlight: Recovery and Revitalization Depend on Understanding Human Psyche

How does psychology impact the recovery of our downtowns after the COVID-19 pandemic?

Local Impact: Small Business Saturday

Small Business Saturday® is more than a day to shop. It’s a nationwide movement that shines a spotlight on the importance of supporting small businesses in communities across America.

Community Spotlight: Benson, North Carolina

The Town of Benson started a special project to highlight their downtown businesses.

Community Spotlight: Berkley, Michigan

The Berkley Downtown Development Authority (DDA) proudly debuted its Downtown Berkley Shopping Bag for a Cause through a partnership between Better Life Bags.

Main Spotlight: Learnings from the ESHIP Summit

Supporting new and existing small businesses, and the entrepreneurs who run them, represents a vital aspect of the revitalization of downtowns and neighborhood business districts.

Creating Equitable, Inclusive and Transparent Cities: A Year in Review

The Equitable Economic Development Fellowship is a two-year, one million-dollar effort funded by the Surdna Foundation and the Open Society Foundations to help equity, transparency, sustainability and community engagement become driving forces in local economic development efforts.

Community Spotlight: Mini-Grants Offered to Small Businesses in Jefferson, Iowa

The Jefferson Rotary Club partnered with Jefferson Matters: Main Street to offer mini-grants for building facades and storefront signage to two dozen businesses for up to $500 each.

A Memorable Makeover on Main Street

The Wisconsin Economic Development Corporation (WEDC) partnered with Retailworks, Inc., a commercial interior design, display and branding firm headquartered in Milwaukee, to launch Wisconsin’s Main Street Makeover Contest.

Creative Discovery on the Maker Trail in Enid, Oklahoma

Kelly Tompkins of Main Street Enid shares more about the Maker Trail project and how it inspired creativity and helped people discover downtown.

City Sidewalks, Dressed in Holiday Style

Too often, as we’re strolling our favorite Main Street, we pass empty or dark shop windows that make us want to hurry home a little bit faster. Imagine instead, a charming streetscape adorned with vibrant, lively window displays, showcasing retailers’ favorite products and seasonal gift ideas.

Community Spotlight: #ShopSmall in Goldsboro, North Carolina

Small Business Saturday promo pic from Downtown Goldsboro, North Carolina, showing all the folks who took the pledge support a small business in their community.

Using Local Search Trends to Attract More Customers to Your Main Street

We’ve put together a practical list of some of the things that local store owners can do right now to help them capitalize on this increasing trend in local searches.

Network Spotlight: Main Street Iowa Restaurant Week

From authentic comfort food to farm-to-fork fresh and everything in between, these restaurants, bars, and cafes are key to the thriving social, business, and residential life in the historic commercial districts in Main Street Iowa communities.

Fab Lab Sparks Rural Opportunities

Located in southeast Kansas, Independence (pop.8,799) is home to Fab Lab ICC, which is on track to be the world’s leading innovator in combining entrepreneurial mindset education with a fab lab maker space.

Community Spotlight: Morganton, North Carolina

The craft beer industry is playing a key role in the rebirth of Main Streets and neighborhood commercial districts across the county.

Rethink Storefront Accessibility to Rethink Community Viability

Appealing to mobility-challenged shoppers yields benefits beyond the store.

Sparking a Movement in Small Business and Small Towns

Being the only person in the know can be fun, exhilarating even. Except when you are the one person out of 600+ in a room and you know bad news is coming.

The Lowdown in Downtown LaBelle

Fritz the dog has made his way into the hearts of the residents of LaBelle, Florida, and helped our Main Street Community find a way to make what we do more noticeable.

Pop-Up Altavista 2.0

Altavista On Track, the local Main Street organization, is working to cultivate and sustain local entrepreneurs with an educational business launch competition, Pop-Up Altavista 2.0.

The Bright Center: A Space for Winchester’s Bright Minds to Create, Innovate and Thrive

In Winchester, Virginia, one woman’s vision and commitment to downtown’s revitalization created an innovative community space for the Creative Class.

Why Business Retention and Expansion Plans are Important for Downtowns

A business retention and expansion plan, properly implemented, not only helps keep businesses open but possibly even helps them expand.

Business Investment Guides: ​“Think B.I.G.”

The first rule of conducting business is “make it simple.” The easier it is to pay for merchandise, get entertainment or obtain a service, the more likely it is that people will take advantage of those options.

Small Box – A Creative Retail Project

Main Street communities across the country are no stranger to seeking creative strategies to solve their most nagging issues – vacant buildings, marketing downtown, bolstering retail to name a few.

Supporting Immigrant Entrepreneurs in the Heart of Boston’s Main Streets

To understand the role that immigrant business owners play in Boston’s small business ecosystem, you need only to walk through any Boston Main Streets district.

Measuring the Economic Impact of Storefront Improvements

Façade appearance is a critical aspect of the overall aesthetic appeal and unique character of downtown.

Sign Design Guidelines

A lot of signs are necessary to make a downtown work well, but not every community knows what a good sign system looks like, or how instrumental it can be to the creation of a successful downtown.

Improving Performance in Main Street Iowa Communities

Main Street Iowa, a program of the Iowa Economic Development Authority’s Iowa Downtown Resource Center, created a one-of-a-kind three-year program to provide help for performance venues located in Main Street districts.