Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

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Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

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Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

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Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

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Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Small Business Support Allied Member Services The Point Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities
Main Street Business Insights Podcast Season 2 Episode 1

The second season of Main Street Business Insights, a podcast featuring the stories of downtown and neighborhood entrepreneurs, launched today with an episode featuring predictions for small business trends in 2024. Every Wednesday for the next 11 weeks, tune in wherever you get your podcasts as host Matt Wagner, MSA’s Chief Program Officer, takes a deep dive into the personal journeys of Main Street entrepreneurs and the leaders that support them.

Launched in August 2023, the first season of Main Street Business Insights featured downtown and neighborhood entrepreneurs, highlighting the innovative ways Main Street business owners have overcome adversity and the advice they have for others on how to keep their businesses on track. In our second season, we’ll widen our lens to cover macroeconomic trends, share advice from the community leaders, and feature economic development and small business marketing experts.

Of course, we’ll also continue to take deep dives into the personal journeys of entrepreneurs – this season, focusing in on overarching issues that small business owners grapple with that are too often overlooked, such as loneliness and burnout, digital marketing and AI, and more.

Today’s episode focuses on economic, societal, and technological trends that Matt believes will impact the work of Main Street leaders and the businesses we seek to nurture and support. Given the topics and guests coming up in Season 2, this episode is meant to lay out the issues, trends, and shifts that our business owners are likely to experience in the coming year.

Matt breaks down his predictions from last year – the misses, the wins, and a push prediction from 2023. Plus, he uses data, stories, and anecdotal evidence to make his six predictions for the coming year.

Listen to the new episode here – or wherever you find your podcasts. You can also watch an accompanying video breakdown of the episode to get extra insights through data visualizations, photo examples, additional case studies, and more. And as always, we encourage you to rate, review, and subscribe to get updates every time a new episode drops.