This program marks the latest effort in American Express’ “Backing Small” initiative to provide financial support and resources to help small business owners thrive and recover stronger from disasters. Other Backing Small programs include Backing Historic Small Restaurants. Backing Small complements American Express’ Shop Small and Small Business Saturday.
What is Small Business Saturday?
On November 30, 2024, American Express celebrated its 15th Small Business Saturday in the U.S., which was founded by American Express in 2010 and has highlighted the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it’s a day dedicated to supporting the local small businesses that help create jobs, boost the economy, and keep communities thriving across the country.
Small Business Saturday has grown to be a year-round, global Shop Small movement taking place in more than a dozen countries around the world each year.
Building on its legacy of community impact, American Express also supports small businesses through a range of grant programs designed to help their recovery, growth, and long-term resilience.