Support Local and Shop on Main Street | Main Street America
Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities 2024 Annual Report Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Funding Opportunities Small Business Support Allied Member Services The Point Main Street Insurance Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities
Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities 2024 Annual Report Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Institute Funding Opportunities Small Business Support Allied Member Services The Point Main Street Insurance Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

Get Involved

Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities
People shopping for artisanal goods in an eclectic local shop

Small businesses offer unique local merchandise while supporting the community. © Discover Denison 

Are you interested in supporting small businesses and creating a strong local economy? Shop on Main Street! Main Streets are full of shops, restaurants, and services owned by passionate entrepreneurs. Did you know: Our research found that more than 80% of Main Street small business owners live in the communities where their businesses are located. By shopping locally, your spending can have a bigger social and economic impact.

Supporting small business owners and shopping locally in your area has many benefits, including:

Small business owners invest in their communities. They are more likely to sponsor youth sports leagues, community development projects, arts and culture, and more. 

Entrepreneurs support jobs, training opportunities, and workforce development initiatives. Our research suggests that there are between 55,000 and 60,000 makers and small-scale manufacturers in Main Streets across the U.S.

Small businesses are crucial sources of local culture and identity. They provide gathering spaces, cultural representation, and distinct community character. 

Local Main Street organizations across the country work within communities to foster vibrant public places, support small business owners, and advocate for local needs. Explore our Main Street Community map here to discover a program near you. 

Our research has found that small business owners are increasingly concerned about the future, and our support is more important than ever. 58% of respondents to our most recent survey said they were worried about increasing costs, including inflation, labor, and technology costs. By shopping at small businesses in your area, you help small business owners weather economic uncertainty and support a sustainable local economy.

If you want to gain a deeper understanding of small business owners and their challenges, successes, and goals, we encourage you to check out the Main Street Business Insights podcast. Listen to the often-unheard stories of small business owners who have overcome adversity, tapped into unique local needs, and built strong communities of support. 

Main Street Business Insights Podcast

Learn about the innovative ways that Main Street businesses have overcome adversity, whether it’s starting a new enterprise or keeping a multi-generation business alive, and the advice they have for others on how to keep their businesses on track.

Image with dark blue background with multi-colored microphone, with text in front saying Main Street Business Insights Hosted by Matt Wagner, PhD.
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