Main Spotlight: Connecting, Innovating, and Sustaining a Healthy Main Street Movement
Key takeaways from six sessions at the 2025 Main Street Now Conference.
New “Deliverance” mural in Glenrock, Wyoming. Credit: ARCY
Glenrock, Wyoming’s (pop. 2,595) new large-scale murals—part photo-realism, part abstract paint splash—capture the past, present and future of the small town. Kasey Drummond, Glenrock Main Street Director, explains how they brought the acclaimed graffiti artist ARCY to their Main Street and explores the work he produced in three additional Wyoming communities on his summer tour.
Artist Ryan Christenson, who goes by ARCY (a play on his initials), grew up in and still calls Connecticut home, but travels the world to leave his lasting impression with spray-painted street art in memorable locations. After encountering ARCY’s work for the first time in downtown Rock Springs this past fall—I fell in love with the mural of an angelic little boy with a black cowboy hat—I obtained his contact information from fellow Main Street Director, Chad Banks. He shared that ARCY comes to Wyoming’s Big Show - Sweetwater County Fair in Rock Springs, where he performs on-site demonstrations throughout the fair week. The pieces are auctioned off individually at the end of the fair.
When I contacted ARCY to inquire about murals for our downtown, I told him how excited I was to find him and to see if I could bring him to Glenrock. ARCY had me travel around town and take pictures of our downtown buildings that would be suitable for a mural. Once I sent those pictures off to him with their physical address, ARCY came back to me with his top two picks for a mural location.
The next step was to choose a design. This was a lot easier than I thought it would be. I simply gave him a list of what makes up Glenrock, and he created the designs. Our rich western culture provided ARCY with the inspiration for the two murals. The designs were approved last winter by the Glenrock Main Street committee, town council and the local economic development board.
The first mural, “Deliverance,” was painted on the alley side of the local Odd Fellows Building. This is his version of the Pony Express–Glenrock’s Deer Creek Station was a home station of the Pony Express.
"Deliverance" in progress. Credit: Glenrock Downtown Development Committee | Facebook
The second mural, “Cowboy,” was painted on the 4th Street Side of Hardware Hanks. Plain and simple, Glenrock is steeped in cowboy history from years past to today.
Credit: ARCY
Glenrock Main Street looked at these murals as an investment in our downtown and our local business, to enhance our quality of life and economic vitality. The murals are a direct connection to our past, present and future. Total cost for our two murals was $5000 and we feel that is a great investment.
The community supported ARCY during the painting process. Laurie Gagas took pictures to keep everyone updated on the mural process. The lift used to scale the walls during painting was donated by Nicole and Jared Williams of Loenbro, an industrial services company. Doug and Maribel Frank, who own and operate the Historic Higgins Hotel in Glenrock, sponsored a room for ARCY to sleep in while he was in town. (Doug also happens to be the mayor of Glenrock!) Local businesses Classic Cafe and Pizza and Copper Leaf Coffee & Creamery provided meals and refreshments for ARCY, and many community members brought water and checked up on the artist.
This young and inspirational young man so incredibly creative! I just can’t say enough about him. Credit: Glenrock Downtown Development Committee | Facebook
We have had other property owner’s call to say they would like a mural on their building as well. Glenrock Main Street has a Façade Grant Program that will help cover the costs of a mural of up to 50 percent or $7000, whichever is less. I anticipate ARCY coming back to Glenrock, or hope one of our own artists will leave a memorable impression full of stories for years to come.
The downtowns of Rock Springs, Evanston and Pinedale were a part of ARCY’s 2017 summer tour. (Read more here.) Evanston is rich in railroad history and the mural depicts an old steam engine. Pinedale is a picturesque little town that features vast mountains, lakes, streams and wildlife. Their downtown mural depicts a mama moose with her baby. Rock Springs is rich in history and they aren’t afraid to show off their artistic flair. ARCY painted a mural of a bird of prey that spans over two building facades. All are amazingly beautiful and one of kind!
"Old Steam Engine" in Evanston, Wyoming. Credit: ARCY
"Moose" in Pinedale, Wyoming. Credit: ARCY
"Bird of Prey" in Rock Springs, Wyoming. Credit: ARCY
ARCY has traveled all over the world and the United States to bring his unique and artistic love of street art to local communities. His work includes indoor and outdoor murals and even food trucks—anything that can be painted. The spray paint used is a custom paint from Germany that helps to sponsor ARCY on his tours. If you look closely at all of his final pieces, you will see a familiar two-eared Disney character hidden in the design--he includes it as a surprise for his two beautiful children.
To see ARCY at work, check out his website or visit his Facebook. From either you can reach out to him and schedule your own one-of-a-kind mural for your downtown.
Watch Glenrock’s Murals come to life on our Facebook page.
Kasey Drummond has worked the Town of Glenrock for over 14 years, and for nearly five years, has served as the Community Development Director. One of her responsibilities is Glenrock Main Street. Kasey loves to see how art is transforming their downtown—pops of color are creating gathering spots throughout downtown Glenrock.
Key takeaways from six sessions at the 2025 Main Street Now Conference.
Learn how Main Streets in Philadelphia are using active transportation to foster healthier and more connected communities.
Thanks to the GM on Main Street grant, Columbia, Tenn. embarked on an ambitious downtown revitalization project to add curb extensions, greenspace, and two informational kiosks to downtown Columbia.
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Holly, Mich. received funding from the GM on Main Streett grant for their Beautify Holly Battle Alley Social District and Ganshaw Park projects.
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Chief Innovation Officer Matt Wagner, Ph.D., shares his predictions for the trends impacting Main Streets and small businesses in 2025.
In preparation for the 2025 Main Street Now Conference, Pennsylvania Coordinator Julie Fitzpatrick explores active transportation and public art in Philadelphia.
Music has a unifying power to bring people of all generations, backgrounds, and cultures together for creative expression. Let’s explore how accessible, family-friendly music experiences can strengthen Main Streets across America to build stronger communities, one concert at a time!
Main Street America is pleased to announce the launch of a $1.8 million sub-grant program as part of our partnership with the U.S. Department of Transportation's (USDOT) Thriving Communities Program.
Beloit, Kansas © Shane Hampton
Construction projects can put a lot of stress on your downtown. From preparation to completion, Brooke Prouty at Iowa Economic Development Authority shares best practices to help your Main Street thrive during construction.
Creating real change in business ownership starts with local communities leading the way, backed by strong partnerships and collaborations.
At the heart of thriving Main Streets are vibrant public spaces that unite people of all ages and backgrounds and enrich community life. And what better way to activate public spaces than through the power of free, live music?
Middlesboro, Kentucky © Levitt Foundation
Learn how Main Streets can tap into federal resources to improve transportation infrastructure, take down barriers, and improve access to key services.
Main Street America is proud to announce the release of a new resource to help Main Streets and commercial district organizations better prepare for and respond to more frequent and severe disasters.
Marion, IA © Uptown Marion
This Boston Main Street installed an innovative street mural to highlight crosswalks and improve pedestrian safety.
These seven Main Streets have implemented innovative, exciting, and fun programs to help welcome dogs to their downtowns.
MSA President and CEO Erin Barnes explores how a holiday market in a public park brought a new focus on growing humanitarian needs in downtown city centers.
The RAISE program funds surface transportation projects with local and regional impact by enhancing safety, mobility, sustainability, and economic growth.
Streetscape improvements can make a big difference for Main Streets. © Grant Harper
Learn how Main Street America's work with the DOT's Thriving Communities Program is supporting transformative efforts with community partners like the Shoalwater Bay Indian Tribe.
Apply for federal funding to remove, retrofit, or mitigate transportation infrastructure that creates barriers to community connectivity.
Art is a powerful tool for community change. Learn how the arts can improve community engagement, boost economic development, and connect with the Main Street Approach.
Streets play an important role in our downtown districts. Learn more about Main Street America's recent work with the Department of Transportation to promote vibrant and sustainable downtown roadways.
Learn how the Safe Streets and Roads for All program is providing grants to prevent roadway deaths and serious injuries.
Streetscape in Denison, Texas. © Mel Climer — Climer Design
REV Birmingham and Woodlawn United share how they work to reenergize spaces and places in Birmingham, Alabama, through civic infrastructure projects in the city’s historic commercial corridors.
Learn how this Louisiana town has used an accessibility-first approach to build a welcoming and inclusive community.
Downtown Ruston, Louisiana. Photo by Henry McCoy.
Learn how the Little Five Points neighborhood of Atlanta uses this unique mural program to celebrate Valentine's Day and raise important funding for their work.
Learn how micromobility can increase access, equity, and inclusion in your Main Street with examples from local programs across the network.
This Washington Main Street is encouraging people to brave the rainy weather with their free umbrella share program.
Parking is a challenging problem for many Main Streets. We explored the arguments for and against free parking, and a method for conducting an inventory of parking in your downtown.
Miami, FL © Matt Alaniz
Learn how Bainbridge Island Downtown Association leverages their connection to the ferry to create a walkable and vibrant downtown.
Bainbridge Island, WA © Anna Carson
An innovative artistic project brings new life to the alleyways in Billings, Montana.
Billings, MT © Downtown Billings Alliance
In big cities and small towns, people face increasing danger when navigating communities on foot. As advocates for connected and walkable downtowns, Main Streets have a crucial role to play in increasing pedestrian safety.
Lansing, Michigan © Lansing 5:01
Learn how you can participate in the Thriving Communities program as a capacity builder or how you can receive support from the program.
To celebrate National Parks and Recreation Month, we explored three innovative and interesting parks-based projects and collaborations in Main Street communities.
Waterloo, Iowa, shares advice and lessons learned from their e-scooter program.
Learn how you can harness design principles and strategies to create a cooler, more welcoming downtown.
Main Street America was awarded $5.9 million to support 20 communities in the Main Streets Community of Practice through the Department of Transportation's Thriving Communities Program over the next two years.
The City of Leeds, AL welcomed a new downtown mural over the holidays that has brought a sense of excitement and anticipation for the continuing efforts to focus on the Leeds downtown district.
Leeds, AL © Jeremy Dove
What is more Iowan than turning grain bins into public art? Learn how Main Street Coon Rapids created these beautiful murals to celebrate their downtown.
Coon Rapids, IA © Main Street Coon Rapids
Pollinator gardens are fantastic ways to increase green space, promote sustainability, and educate your community on the local environment.
Crofton, MD © Kerry Kelly
The AARP Community Challenge program gives out quick-action grants to activate public spaces. Meet some of the Main Streets awarded grants through the program this year.
Learn how these outdoor microspaces can contribute to more vibrancy in our public spaces.
Chairman Emeritus Ed McMahon explores the power of place in creating spaces people love.
Boise, ID © christiannafzger
To support Georgia Main Streets throughout the recovery process and position them for long-term sustainability, Main Street America launched the Georgia Main Street Innovation Grant Program, made possible through generous support from The Williams Family Foundation of Georgia.
Thomasville, GA © Thomasville Main Street
Intentional placemaking has had many unexpected benefits for this Alabama town.
Wetumpka, AL © Jenny Sue Stubbs
We heard from organizations across the nation about the incredible impact their markets have had on community engagement, entrepreneur and small business support, and keeping their district vibrant.
Mount Airy Downtown, Inc., celebrated the return of their Market Street Arts and Entertainment District (MSA & ED) last weekend, as part of their pandemic recovery efforts.
Mount Airy, NC © Robbie Curlee
A vacant storefront is the perfect stage to creatively promote the available space or to showcase other businesses and events in the area.
Ripon, WI © RetailWorks, Inc
Interested in creating a StoryWalk in your downtown commercial district? Read on to learn more about installing a successful story walking trail.
In remembrance and in honor of Dr. Marin Luther King Jr., over 900 streets in the United States were named after him. Many are located predominantly in African American communities.
Milwaukee, WI © Historic King Drive BID
Dubbed the Blues Alley, the Ripley Main Street program plans to install murals of local pioneering Black blues artists, cutout guitars painted by local art students, and blues lyrics painted on the walls.
Ripley, MS © Ripley Main Street
Wayfinding guides people to places they seek but it also brings awareness to places they may have otherwise missed.
Since 2013, Try This West Virginia has sought to improve health environments in local communities as a collaboration of organizations working together to combat the health challenges facing West Virginians.
Main Street America partnered with OneMain Financial to create Made on Main Street.
Creating a historic or art walking tour is much more than simply a collection of pictures and descriptions.
Over 300 attendees enjoyed a family-friendly block party that celebrated the community and showcased Prosser's upcoming streetscape improvement project.
Cambridge was the first Main Street community in Maryland to install public chargers.
The Downtown Newton Development Association (North Carolina) partnered with the City of Newton on a temporary tactical urbanism project to demonstrate how their permanent streetscape improvements will benefit downtown.
Over 500 people braved the misty rain this past weekend to come and celebrate Painesville and its Made on Main Street community transformation project.
Wilson Artsy Alleys is an initiative of the Wilson Downtown Development Corporation which takes the arts to new locations in forgotten places.
In October 2017, Main Street Ottumwa collaborated with local partners, Main Street Iowa, the National Endowment for the Arts, and the Better Block Foundation to stop planning, talking, and wishing, and start doing.
Kelly Tompkins of Main Street Enid shares more about the Maker Trail project and how it inspired creativity and helped people discover downtown.
The Metuchen Downtown Alliance created a cool, family-friendly public gathering space in “the worst looking spot in town” with the help of just $2,500 in Edward Jones Placemaking on Main Challenge matching grant funds,
A collaborative effort launched between Laramie Main Street Alliance (LMSA) and vertical farming company, Plenty, looked to blank downtown walls as a canvas for growing food, creating conversation, and activating overlooked spaces.
From walkability and transportation connectivity, to access to nature and availability of fresh food, place is inextricably linked to achieving positive health outcomes in rural America.
Beautiful view of the Eiffel Tower fountain through Main Street Paris's new Love Lock Fence.
Karen Dye, Newkirk Main Street's program manager, was inspired to “make downtown more fun and festive” with painted water meter covers after learning about the practice at a recent Main Street Now conference.
Appealing to mobility-challenged shoppers yields benefits beyond the store.
In contrast, the Main Street Program in Laramie, Wyoming, is thriving, having successfully cultivated millions of dollars to help fill these vacant, blighted spaces with permanent structures.
In this article we’ll explore the process of planning, funding, installing, operating, and enjoying music on your Main Street.
In 2016, the North Carolina Main Street & Rural Planning Center partnered with the University of North Carolina at Greensboro’s Department of Interior Architecture (UNCG) to provide design assistance to Main Street communities.
Placemaking is a strategy that Six Corners Association has enthusiastically applied to our community development efforts because of its seamless integration with the Main Street Approach.
How one Wyoming Main Street implemented a free bike share program.
In 2015, the Wisconsin Economic Development Corporation (WEDC) partnered with the University of Wisconsin–Madison to engage Wisconsin Main Street organizations and farmers markets in the Metrics and Indicators for Impact – Farmers Markets (MIFI-FM) toolkit.
The local Main Street organization, Downtown Milford Inc., is trying to address these shifting demographics by creating a more inclusive sense of community.
This is the story of how a National Endowment for the Arts gathering in DC inspired the leaders of a small town in Appalachia to connect with those in Milwaukee to transform a neglected park.
Main Street communities across the country are no stranger to seeking creative strategies to solve their most nagging issues – vacant buildings, marketing downtown, bolstering retail to name a few.
This article is the second in a series on corridors and the important role they play in Main Street revitalization. The previous article focused on the historic origins of corridors, corridor types, and functions that they serve in our communities.
Façade appearance is a critical aspect of the overall aesthetic appeal and unique character of downtown.
While the Main Street program may not take the lead in corridor enhancements, it can be a vital partner and advocate for improvements in overall community appearance.
Street pole banners preserve the historic character of main streets while fostering community awareness and engagement.
With strong community support, the Library Foundation was able to raise over $1.2 million dollars in private donations.
A lot of signs are necessary to make a downtown work well, but not every community knows what a good sign system looks like, or how instrumental it can be to the creation of a successful downtown.
A key goal of the Atlanta Streetcar is to attract investment to and revitalize the neighborhoods along the streetcar alignment.