David West, Main Street South Australia
Join host Matt Wagner as he welcomes David West, director of Premier Retail Marketing and based in Adelaide, South Australia.
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Denison, Texas © Discover Denison
Promotion positions your downtown or neighborhood commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases your community’s unique characteristics, culture, history, and defining features. Effective promotion activities help change or enhance the image of your downtown, preserve its unique heritage, and support its reputation as the place for residents to shop, work, live, have fun, and invest.
3 Simple Next Steps
- Create a Plan — Write down your marketing and promotions plan. Develop separate, but integrated, plans for your Main Street program and each event or activity. Track your efforts and refine these plans for future use.
- Work SMART - Set SMART objectives and goals so you can track and measure the effectiveness of your plan and adjust as needed. SMART goals are specific, measurable, achievable, relevant, and timebound.
- Get Feedback — Seek feedback through various channels and methods. Survey your event attendees, district residents, shoppers, and visitors, and business owners to evaluate and improve your marketing efforts.
Dive Deeper
Click on the links below to dive deeper and learn more about Design principles for Main Street communities.
- Marketing Strategy Template (.docx), Main Street America
- Communication Standard Operating Procedures from Heart of Biddeford, Heart of Biddeford
- Placemaking Main Street into a Destination Downtown, Main Street Now Journal
- Creating a Culinary Culture, Main Street Now Journal
- Establishing a District Niche, Main Street Now Journal
- Going Beyond Events, Main Street Now Journal
- Browse Promotion Courses, Main Street America Institute
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