Retail Matters 2024 Report
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Creating Healthy Organizational Culture
In this week’s episode of Main Street Business Insights, host Matt Wagner sat down with the CEO of Hollerbach’s German Restaurant in Sanford, Fla., Christina Hollerbach. In addition to providing an authentic German food and beverage experience to guests, Hollerbach’s also includes a German market, art gallery, outfitters, and an entertainment venue.
Sanford, Florida © Christina Hollerbach
Show Notes
In this week’s episode of Main Street Business Insights, host Matt Wagner sat down with the CEO of Hollerbach’s German Restaurant in Sanford, Fla., Christina Hollerbach. In addition to providing an authentic German food and beverage experience to guests, Hollerbach’s also includes a German market, art gallery, outfitters, and an entertainment venue. In 2019, Hollerbach’s founded the Hollerbach’s Has Heart Family Foundation to provide grants to hospitality workers to pursue education and/or business certifications and provided financial relief to hospitality workers throughout the global pandemic.
The restaurant was opened in 2001 by Christina’s parents, Linda and Theo Hollerbach. Christina transitioned into the role of CEO in 2020. As CEO, Christina focuses on the importance of creating a healthy organizational culture by instilling a sense of community among her employees. In her conversation with Matt, Christina discusses how she has created and led a thriving company culture through the pandemic and beyond, her strategies for growth and expansion, and advice for newer Main Street business owners.
Background reading: Learn about Hollerbach’s German Restaurant | Learn about Christina | Learn about Sanford Main Street | Learn about Florida Main Street
About the Main Street Business Insights Podcast
Each week, join host Matt Wagner, Ph.D., as he travels the country and takes a deep dive into the personal journeys of downtown and neighborhood entrepreneurs. The stories that far too often go unheard. Learn about the innovative ways that these Main Street businesses have overcome adversity, whether it’s starting a new enterprise or keeping a multi-generation business alive, and the advice they have for others on how to keep their businesses on track. Main Street Business Insights is powered by Main Street America.
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