As trends suggest a long-term shift away from traditional bricks-and-mortar retail, Main Streets will need to continue to find new ways to draw people downtown. Released in November 2019, The Future of Retail: Creative Approaches to Place-Based Entrepreneurship provides a roadmap on how to adapt to the evolving retail landscape by capitalizing on what Main Street has always done well: providing experiences, serving as incubators for entrepreneurs, offering socially-conscious local products and services, and fostering social engagement through innovative programming and place. In this webinar, Josh Bloom of the Community Land Use + Economics Group, walks you through the guide and provide tips you can use to ensure your downtown is positioned to thrive well into the future.