Main Spotlight: The Art of Market Analysis (Part One)
Matt Wagner, Ph.D., breaks down how context and outreach can help you build a stronger market analysis.
The Art Of Understanding Local Markets
In the last episode of season two of Main Street Business Insights, tune in as host Matt Wagner breaks down how to understand and synthesize local market data.
Want to dig deeper into the topic? Read Matt’s accompanying blog on market analysis below.
Show Notes
In the last episode of season two of Main Street Business Insights, tune in as host Matt Wagner breaks down how to understand and synthesize local market data.
While market understanding can feel daunting, it’s not only a purely data-driven exercise. While data plays a crucial role, effective market analysis goes beyond just crunching numbers. It’s a blend of science and art, requiring a deep understanding of your community, its needs, key drivers, and the broader context of how it functions as a place where consumers, visitors, locals and small businesses and organizations converge.
In the episode, Matt explains his philosophy for market analysis, how to transform data interpretation into effective strategy, and the importance of local contexts.
Further Reading: IRS Migration Data | Esri Data Mapping | Placer.ai | Market Analysis Blog
About the Main Street Business Insights Podcast
Each week, join host Matt Wagner, Ph.D., as he travels the country and takes a deep dive into the personal journeys of downtown and neighborhood entrepreneurs. The stories that far too often go unheard. Learn about the innovative ways that these Main Street businesses have overcome adversity, whether it’s starting a new enterprise or keeping a multi-generation business alive, and the advice they have for others on how to keep their businesses on track. Main Street Business Insights is powered by Main Street America.
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