Retail Matters 2024 Report
Produced in partnership with Virginia Retail Alliance, the 2024 Retail Matters research report features the economic, consumer, and technology trends impacting a wide spectrum of entrepreneurs and small business owners.
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- Read the Street (PDF) 489.1 KB
It is important to help your Main Street shop owners “read the street.” Retail consultant Margie Johnson discusses the importance of the storefront as the business’s “billboard” and offers tips on ways to increase the allure of every store’s exterior, whether through signs, displays, use of color, or exciting “wow, what’s that!” activity to grab the attention of potential customers.
Published in Main Street Now Journal.
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