Joshua and Jared Ravenscraft, New Frontier Apparel | Main Street America

Thinking Globally, Acting Locally

In this episode of Main Street Business Insights, Matt talks with Joshua and Jared Ravenscraft, co-founders of New Frontier, a sustainable apparel brand in Morehead, Kentucky. 


Show Notes

In this episode of Main Street Business Insights, Matt talks with Joshua and Jared Ravenscraft, co-founders of New Frontier, a sustainable apparel brand in Morehead, Kentucky. 

Today’s episode celebrates sustainable, artisan fashion with Joshua and Jared Ravenscraft, brothers and co-founders of New Frontier. Despite the fashion industry’s global impact on carbon emissions, New Frontier stands out with their environmentally friendly approach, using recycled materials and rainwater in their production processes. 

In their conversation, they discuss the wastefulness of the fashion industry and New Frontier’s commitment to sustainability, reflect on their role in Eastern Kentucky’s economy and culture, highlighting the intersection of local identity and global markets, and share their insights into the journey of scaling a sustainable fashion business from a small town. 

Join us as Matt Wagner explores how New Frontier embodies the spirit of Main Street entrepreneurship, blending innovation with community stewardship. Their story inspires us to rethink where and how sustainable businesses can thrive, proving that impactful entrepreneurship knows no geographic bounds. 

Further Reading: New Frontier Brand | Downtown Morehead, Inc. | Kentucky Main Street Program | Fuzzy Duck Coffee Shop

Photos of Fuzzy Duck Coffee Shop in Morehead, Kentucky, as mentioned in the episode:

  • Interior of bookstore

    Fuzzy Duck Coffee Shop © Matt Wagner

  • Interior of bookshop

    Fuzzy Duck Coffee Shop © Matt Wagner

  • Interior of bookshop

    Fuzzy Duck Coffee Shop © Matt Wagner


About the Main Street Business Insights Podcast

Each week, join host Matt Wagner, Ph.D., as he travels the country and takes a deep dive into the personal journeys of downtown and neighborhood entrepreneurs. The stories that far too often go unheard. Learn about the innovative ways that these Main Street businesses have overcome adversity, whether it’s starting a new enterprise or keeping a multi-generation business alive, and the advice they have for others on how to keep their businesses on track. Main Street Business Insights is powered by Main Street America.