Downtown events are beloved by many, but it is important to ensure that they are feeding up into a larger strategy. Economic impact studies of local festivals are critical to the bottom lines of many Main Street programs and local businesses. In this article, see what two Mississippi Main Street communities learned from analyzing their key festivals and how they put the findings to use.
Published in Main Street Now Journal. Written by Rachael Carter and Jeannie Zieren.
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© Ketut Subiyanto
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Atlanta, GA © Blulz60
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Metuchen, NJ © Isaac Kremer
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Metuchen, NJ © Isaac Kremer
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Community-Owned Businesses
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Downtown Florence, South Carolina © True Light Photography
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