Katie Pinard and Michael Macomber, Elements: Coffee Books Beer | Main Street America

Crafting Community: The Elements of Success

Welcome to another episode of Main Street Business Insights! In this conversation, Matt explores the story of Elements: Books Coffee Beer, nestled in the heart of Biddeford, Maine, with co-owners Katie Pinard and Michael Macomber.


Show Notes

Welcome to another episode of Main Street Business Insights! In this conversation, Matt explores the story of Elements: Books Coffee Beer, nestled in the heart of Biddeford, Maine, with co-owners Katie Pinard and Michael Macomber.

Rewind to 2010, when Michael returned to his hometown, juggling a master’s degree and the elusive quest for the perfect destination workspace to work on his dissertation. He quickly noticed the void in communal hubs, and envisioned a haven that merged a bookstore, coffee shop, and taproom. Thanks to a pivotal small business grant from the local Main Street program, Heart of Biddeford, Michael’s dream took flight. Enter Katie, joining the fray in 2013 as both manager and business partner, catalyzing Elements’ evolution into the thriving hotspot it is today.

In their candid conversation, the trio explores the profound impact a business wields in fostering belonging and community spirit. They delve into the art of attentive staff management, emphasizing the significance of listening and respecting their voices. Plus, they unravel the criticality of consistent operating hours in nurturing customer loyalty and engagement.

Tune in to gain fresh perspectives on entrepreneurship, community building, and the art of cultivating a cherished local gem.

Further Reading:
Can Strong Social Infrastructure Cure the Loneliness Epidemic?, Planning Magazine | Elements Books Coffee Beer | Heart of Biddeford | Maine Downtown Center


About the Main Street Business Insights Podcast

Each week, join host Matt Wagner, Ph.D., as he travels the country and takes a deep dive into the personal journeys of downtown and neighborhood entrepreneurs. The stories that far too often go unheard. Learn about the innovative ways that these Main Street businesses have overcome adversity, whether it’s starting a new enterprise or keeping a multi-generation business alive, and the advice they have for others on how to keep their businesses on track. Main Street Business Insights is powered by Main Street America.